Aaro Tupasela

In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data. Using examples from two Nordic countries - Denmark and Finland – he explores how these countries have begun to market and brand their resources using methods and practices drawn from the commercial sector. Tupasela identifies changes during the past ten years that suggest that state collected and maintained resources have become the object of valuation practices. Tupasela argues that this phenomenon constitutes a novel form of nation branding in which relations between the states, individuals and the private sector are re-aligned. The author locates the historical underpinnings of population branding in the field of medical genetics starting in the early 1960s but transforming significantly during the 2010s into a professional marketing activity undertaken at multiple levels and sites. In studying thisrecent phenomenon, Tupasela provides examples of how marketing material has become increasingly professional and targeted towards a broader audience, including the public. The book will be of particular interest to scholars of critical data studies and nation branding, as well as students of science and technology studies, sociology and marketing.

In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data. Using examples from two Nordic countries - Denmark and Finland – he explores how these countries have begun to market and brand their resources using methods and practices drawn from the commercial sector. Tupasela identifies changes during the past ten years that suggest that state collected and maintained resources have become the object of valuation practices. Tupasela argues that this phenomenon constitutes a novel form of nation branding in which relations between the states, individuals and the private sector are re-aligned. The author locates the historical underpinnings of population branding in the field of medical genetics starting in the early 1960s but transforming significantly during the 2010s into a professional marketing activity undertaken at multiple levels and sites. In studying thisrecent phenomenon, Tupasela provides examples of how marketing material has become increasingly professional and targeted towards a broader audience, including the public. The book will be of particular interest to scholars of critical data studies and nation branding, as well as students of science and technology studies, sociology and marketing.

8 CASES I MEDICINSK ETIK er en træningsbog for medicinstuderende og andre sundhedsprofessionelle. I sundhedsvæsenet træffes der kontinuerligt beslutninger, og enhver beslutning involverer en vurdering baseret på værdier og hermed etik. Bogen præsenterer 8 cases, der både tjener som eksempler på de kom­plekse etiske og filosofiske spørgsmål, der ligger bag medicinsk beslut­ningstagning, og viser den måde, hvorpå sundhedsydelser konstant ud­vikler sig gennem teknologisk innovation. Eksempler på cases, der optræder i bogen er: den aktuelle praksis med operation af nyfødte med atypiske kønskarakteristika (Kapitel 4); forslag om såkaldt formodet samtykke i forbindelse med organ­donation og brugen af nudging i den sammenhæng (Kapitel 5 og 6); brugen af specifikke teknologier såsom IBM Watson (Kapitel 8) og Sundhedsplatformen (Kapitel 7). Hvert kapitel afsluttes med studie­spørgsmål. Bogens hensigt er, at de principper, sondringer, teorier og begreber, som bruges til at analysere de 8 udvalgte cases med, kan overføres til mange andre cases inden for sundhedsvæsenet og dermed hjælpe den sundhedsprofessionelle til at træffe de rigtige valg i en kompleks hverdag.