Adam Alter

A new framework to shift your thinking and break through life's challenges.

A "captivating...constructive" (Adam Grant, #1 New York Times bestselling author of Think Again) guide to breaking free from the thoughts, habits, jobs, relationships, and even business models that prevent us from achieving our full potential. Almost everyone feels stuck in some way. Whether you're muddling through a midlife crisis, wrestling with writer's block, trapped in a thankless job, or trying to remedy a fraying friendship, the resulting emotion is usually a mix of anxiety, uncertainty, fear, anger, and numbness. But it doesn't have to be this way. Anatomy of a Breakthrough is the "deeply researched and compelling" (Cal Newport, New York Times bestselling author of Digital Minimalism) roadmap we all need to escape our inertia and flourish in the face of friction. Adam Alter has spent the past two decades studying how people become stuck and how they free themselves to thrive. Here, he reveals the formula he and other researchers have uncovered. The solution rests on a process that he calls a friction audit--a systematic procedure that uncovers why a person or organization is stuck, and then suggests a path to progress. The friction audit states that people and organizations get unstuck when they overcome three sources of friction: HEART (unhelpful emotions); HEAD (unhelpful patterns of thought); and HABIT (unhelpful behaviors). Despite the ubiquity of friction, there are many great "unstickers" hidden in plain sight among us and Alter shines a light on some exceptional stories to share their valuable lessons with us. He tells us about the sub-elite swimmer who unstuck himself twice to win two Olympic gold medals, the actor who faced countless rejections before gaining worldwide fame, the renowned painter who became paralyzed and had to relearn to paint with a brush strapped to his wrist, and Alter's own story of getting unstuck from a college degree that made him deeply unhappy. Artfully weaving together scientific studies, anecdotes, and interviews, Alter teaches us that getting stuck is a feature rather than a glitch on the road to thriving, but with the right tweaks and corrections, we can reach even our loftiest targets.

A rare thing: a book that makes you think differently about the way you think - in order to optimise your life, overcome obstacles, and reach your full potential. Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential. All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or trying to remedy a fraying friendship. The resulting emotion is a mix of anxiety, uncertainty, fear, anger, and numbness, and it's often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if someone told you that there is a proven plan to break through and to get unstuck? Anatomy of a Breakthrough is the remedy to identifying and overcoming the friction points holding us back. Professor of Marketing and bestselling author Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our HEAD, HEART or HABITS - and then takes us on a roadmap to break through. Alter illustrates his formula by sharing the stories of great 'unstickers' among us: the sub-elite swimmer who unstuck himself twice to win two Olympic gold medals; the actor who faced countless rejections before gaining worldwide fame; the renowned painter who became paralyzed and had to relearn to paint with a brush strapped to his wrist; as well as Alter's own story of breaking away from a college degree that made him deeply unhappy. Artfully weaving together scientific studies, anecdotes, and interviews, Anatomy of a Breakthrough will inspire you to boldly break away from the things holding you back, and to realise your goals.

* As heard on The Diary of a CEO with Steven Bartlett *'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm Gladwell'Important, entertaining, practical, and timely' - Arianna HuffingtonAnatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential. All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if there was a proven plan to get unstuck and break through? Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart and Habits - and then he takes us on a roadmap to break through. Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great 'unstickers' amongst us, Anatomy of a Breakthrough will inspire anyone to boldly break away from the things holding them back, and to realise their goals.

A groundbreaking guide to breaking free from the thoughts, habits, jobs, relationships, and even business models that prevent us from achieving our full potential. Almost everyone feels stuck in some way. Whether you're muddling through a midlife crisis, wrestling writer's block, trapped in a thankless job, or trying to remedy a fraying friendship, the resulting emotion is usually a mix of anxiety, uncertainty, fear, anger, and numbness. But it doesn't have to be this way. Anatomy of a Breakthrough is the roadmap we all need to escape our inertia and flourish in the face of friction. Adam Alter has spent the past two decades studying how people become stuck and how they free themselves to thrive. Here he reveals the formula he and other researchers have uncovered. The solution rests on a process that he calls a friction audit--a systematic procedure that uncovers why a person or organization is stuck, and then suggests a path to progress. The friction audit states that people and organizations get unstuck when they overcome three sources of friction: HEART (unhelpful emotions); HEAD (unhelpful patterns of thought); and HABIT (unhelpful behaviors). Despite the ubiquity of friction, there are many great "unstickers" hidden in plain sight among us and Alter shines a light on some exceptional stories to share their valuable lessons with us. He tells us about the sub-elite swimmer who unstuck himself twice to win two Olympic gold medals, the actor who faced countless rejections before gaining worldwide fame, the renowned painter who became paralyzed and had to relearn to paint with a brush strapped to his wrist, and Alter's own story of getting unstuck from a college degree that made him deeply unhappy. Artfully weaving together scientific studies, anecdotes, and interviews, Alter teaches us that getting stuck is a feature rather than a glitch on the road to thriving, but with the right tweaks and corrections we can reach even our loftiest targets.

Vi är beroende. Vi jagar likes på Instagram, uppdaterar ständigt mejlen och förlorar oss i Facebook-flöden. Unga som vuxit upp efter millennieskiftet tillbringar så mycket tid framför skärmar att de knappt kan umgås med levande människor. Många av oss skulle inte uthärda ens en dag utan vår smartphone. I Oemotståndlig belyser Adam Alter orsakerna till vårt epidemiska beteendeberoende och avslöjar varför så många av dagens produkter äger en förrädisk dragningskraft. Smarta telefoner och datorer suddar ut avstånden mellan människor och deras magnetism är ingen slump. Företagen finjusterar sina produkter tills de nästan är omöjliga att motstå. I den här boken visar Alter hur du kan dra nytta av tekniska innovationer. Alters råd hjälper dig att bli mer närvarande i nuet samtidigt som du drar en tydligare gräns mellan arbete och fritid. Det går att vara lycklig i de beteendemässiga beroendenas tidevarv om man bara lär sig hur. Adam Alter är docent i psykologi och marknadsföring vid New York University. Han är bästsäljande författare och har skrivit för ett flertal välrenommerade tidskrifter, däribland The New Yorker, The Atlantic och Wired.

"Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times." --Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers "One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." --Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction--an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good--to improve how we communicate with each other, spend and save our money, and set boundaries between work and play--and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

Our world is filled with addictive experiences, from social media and messaging to rolling news and video streaming. They affect our ability to relax, develop relationships and achieve meaningful goals. In this book, the author explains why we can't stop scrolling, clicking and watching.

Tämä teos paljastaa sosiaalisen median ja digitalisen maailman pimeän puolen. Ne ovat äärimmäisen koukuttavia. Ne aiheuttavat päihdeaddiktioon verrattavia riippuvuuksia. New York Universityn Stern-liikkeenjohdonkoulussa työskentelevä psykologian professori Adam Alter kertoo, miten nämä käyttäytymisaddiktiot syntyvät, kuinka yleisiä ne ovat, miten digimaailma on suunniteltu tuottamaan niitä ja miksi ne ovat vaarallisia. Sosiaalisen median käyttäytymisaddiktiot poikkeavat aikaisemmista riippuvuuksista siinä mielessä, että ne ovat ympäristössämme pysyvästi.

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound)We're more likely to be critical if we write in red rather than green biroYour first report at school can determine your future career Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.

A New York Times bestseller A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day Most of us go through life believing that we are in control of the choices we make--that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us--such as color's influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.