Adam Witty

Best In Business™ As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field. But before you can reach an audience, you must earn their trust. Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time low. The good news for leaders who understand this new reality is that although your target audience may hesitate to connect with your corporate brand, they are actively looking to connect with YOU - if you can create an Authority Advantage by positioning yourself as a mission-driven thought leader with something to teach, rather than a professional with something to sell. Are you positioned for this new leadership landscape? The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust within an increasingly skeptical market. Within these pages, you’ll discover the proven tactics for establishing a strong leadership brand before you meet a potential team member or prospect; how to create leverage via “Authority by Association” to accelerate trust; learn how to create compelling content in all formats; how to use books, speaking engagements and publicity as tools for impact, prestige and profitability; and most importantly, how to create your own MAP (Master Authority Plan) to put all these elements into a top-to-bottom strategy that builds authentic connections. You’ll also hear from recognized thought leaders who reveal what methodologies helped them write their own success stories. The Authority Advantage breaks through outdated concepts and superficial personal branding tips to provide an actionable blueprint for real leaders who want to build meaningful thought leadership in today’s landscape. In short, it’s a book you can’t afford not to read.

THE WORLD OF DENTISTRY IS CHANGING, ARE YOU WILLING TO ADAPT? Welcome to the digital-first, post-pandemic economy. COVID-19 has wreaked havoc on the world as we know it, and likely your dental practice as well. With e-commerce taking off at a staggering pace and patients seeing your practice as a commodity, how can you possibly reverse the trend? Patients on Demand offers the solution. Inside, you’ll learn how to utilize the latest in marketing automation software, mLive, to grow your practice and free up your time. By using relationship-minded campaigns that strategically target and follow up with your patients, you can ensure your practice stands out from the crowd.

Clarity + Alignment = PERFORMANCE One of the hardest things to achieve in business is getting everyone on your team aligned to the same plan. Picture your business as a rowing team. Most have some people casually rowing, others our of sync, and even some rowing in the complete opposite direction. In Relentless Implementation, you will learn a tried and tested system that will get every person on your team vigorously rowing in the same direction. This operating system will allow you to achieve maximum performance from your team while creating a Working Together culture that will help provide clarity to all functions of your business. In this book you will learn: • to implement the operating system Alan Mulally famously used as CEO at Ford Motor Company and Boeing Commercial Airplanes • 11 Practices and Principles of Working Together • to create a Creating Value Roadmap • to set up and run a weekly Business Plan Review meeting Relentless Implementation shares a tested and proven operating system that creates organizational clarity, alignment and improved performance so you have One Team working One Plan for One Goal.

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn’t just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are a dentist or practice manager who is frustrated with the traditional approach to marketing and wants to grow your practice and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: • What Authority Marketing is and how to use it to grow your practice • The Pillars of Authority Marketing • How others have used Authority Marketing to create unimaginable success • Why thought leadership is your most important secret weapon Authority Marketing isn’t about ego or attention—it’s about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

SO... ARE YOU INTERESTED IN BECOMING A RENEGADE MILLIONAIRE? When was the last time you thought of yourself as someone who throws the typical and conventional to the wayside? Someone who not only pushes the envelope but practically shreds it into a million pieces—daring to live and experience life where few others are willing to go? Being a RENEGADE MILLIONAIRE means having the willingness, know-how, and courage to transform an ordinary business into an extraordinary, wealth-producing asset that can change your life forever. Inside this revolutionary book, world-famous author Dan Kennedy reveals the principles and strategies he’s used over the past four decades to do exactly that—not only for himself but also for businesses of all shapes and sizes throughout the world. It’s all practical, rubber-meets-road kind of material, 100 percent based on the real-life experiences of well over 150 first-generation, from-scratch, entrepreneurial millionaires and multimillionaires… In essence, you’re getting over $100 million worth of entrepreneurial street smarts. Are you ready to rise above, push forward at lightning speed, and finally live the life of a true RENEGADE MILLIONAIRE? Then let’s get started.

HOW DO YOU CREATE A COMPELLING BUSINESS CAPABLE OF HYPER GROWTH THAT CAN TRULY MAKE A DENT IN THE UNIVERSE? BUILD A TEAM OF COMPETENT, CAPABLE PEOPLE THAT LOVE WHAT THEY DO AND LOOK FORWARD TO MONDAY. Inside these pages, Adam Witty will show CEOs and executives how he made the culture of his company the top priority and won big, creating a profitably growing enterprise that has him and his team members looking forward to Mondays. Specifically, you will learn ... * Why a great company starts with you *How to craft a noble purpose, core values, and BHAGs that cause company-wide excitement and anticipation * How to translate your purpose into a comprehensive plan that creates buy-in and alignment for every employee * How to recruit and retain the best people * How to invest in your people and love ‘em to bring out their best.

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn’t just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: • What Authority Marketing is and how to use it to grow your business • The Pillars of Authority Marketing • How others have used Authority Marketing to create unimaginable success • Why thought leadership is your most important secret weapon Authority Marketing isn’t about ego or attention—it’s about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

Are you tired of being treated like just another Dentist? Do you want to be recognized as the Expert you really are? Do you want to own the Competitive Edge that only a book can provide? If you answered yes to any of these questions, then you'll want to not just read this book, you'll want to consume it! 21 Ways to Build Your Dental Practice with a Book shows you myriad ways to use a book to differentiate yourself, elevate how patients see you and gain the top position as the authority right where you live. Inside these pages are simple and concise ways to solve your marketing headaches and frustrations for good. PLUS, six Advantage authors, who are dentists just like you, who once felt the same pain and frustration as you do today, share their stories of success. Ultimately, you will discover how making the decision to write and publish a book has changed their practices, forever, and how it will change yours too. You will learn: How to gain instant authority as an esteemed expert with a book How to use a book as the ultimate practice builder How to use the "author's effect" to have people saying "YES" to you, before they become patients How to use a book to dissolve fee sensitivity How to use a book to double or triple patient referrals And so much more!

More Leads. Free Publicity. Speaking Opportunities. Ultimate Authority & Credibility. This book teaches you how to quickly and easily use a book as rocket fuel to propel the growth and expansion of your business. Inside, 11 financial advisors, who became authors, reveal how they have used their books to attract their ideal clients and grow their businesses as a result. You will learn:How Ann Vanderslice, President and CEO of Federal Retirement Planning Strategies, expanded her local business to a national enterprise in the span of one year with the help of her book. (Chapter 2)How Founder of Strategic Wealth Designers, Matt Dicken, uses his book to turn a "lukewarm lead" into a "hot lead" before meeting with potential clients, making first-time appointments more productive and successful. (Chapter 3)How Mike Canet, President & Founder of Prostatis Financial Advisors Group, leveraged his book to "create the aura of celebrity, credibility, and expertise" and appear in hundreds of journals, newspapers and major stations across the country – and doubled his income in the span of two years. (Chapter 4)How CEO of First Financial Partners, Matt Zagula, promoted his book on national TV, creating a campaign that uncovered a new market for his business and generated a 7-figure rate of return. (Chapter 7)How Thomas Helbig, Founder & CEO of Retirement Advisory Group, found an easy way to write his book and turned his "struggling" business into a success that doubled his income in one year. (Chapter 12)

BOOK AUTHORSHIP for personal promotion, to create powerful ‘lead generation magnets' for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune ...is the most proven, most powerful activity a person can take! Casting yourself in the role of a published author can foster authority, credibility, believability and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses or their causes with books than anyone else on the planet! Their impressive credits are on pages 179-181. Inside these pages, you'll discover nine exciting, different ways to make money and advance your career, business or cause by being the author of a book. If you know you have a book or books inside you, here you will learn not only how to get that message and those ideas into the right book and get it published, but more importantly how to leverage that book for all it's worth. If, on the other hand, you question what you have to contribute to a book and find the idea of writing one daunting, this book will replace your doubts and questions with practical advice and motivation. Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services more easily with profound competitive advantage, this book is for you! INSIDE: • WHY a book is better than any other marketing tool • HOW to build authority and expert status with a book • Your book as The Ultimate Lead Generation Tool • Your book as The Ultimate Referral Generation Tool • Use your book to get interesting and profitable Speaking Engagements • Your book as the key to the vault of Free Publicity * A Proven Plan for Being a Published Author, Fast

More Leads. Free Publicity. Speaking Opportunities. Ultimate Authority & Credibility. Do you want more growth from your business? More leads? More customers? More income?21 Ways to Build Your Business with a Book teaches you how to quickly and easily use a book as rocket fuel to propel the growth and expansion of your business. Inside, over 30 business professionals who became authors reveal how they have used a book to grow their business. You will learn (in less than 5 minutes each):How financial advisor and author Brian Fricke used his book to generate new leads that immediately resulted in $50,000 in new revenue. (Page 61)How consultant and author Tara Kennedy-Kline used her book to gain the attention of the media and landed a 7-minute feature on The Today Show. (Page 52)How attorney and author John Patrick Dolan used his book to become the authority and establish recurring guest appearances on Fox News, MSNBC, and CNN as the "legal expert." (Page 77)How fitness model and author Jennifer Nicole Lee used her book to launch a multi-million dollar product line. (Page 136)How speaker and author Steve Gilliland used his book to increase his speaking fee, sell tens of thousands of copies, and build a 7-figure speaking business. (Page 165)

A new digital frontier is emerging, one that will transform how your business operates, revolutionizing the way content is delivered, making the ability to reach new audiences virtually limitless. This platform is online learning. So, what does online learning really mean? How will it help you build your business, tap into a limitless audience and create greater impact in your industry? Inside you will quickly learn how transforming your content into online courses can: - Make you money while you sleep - Create more value for your customers - Cultivate better customers that will pay higher fees - Drive distinct differentiation in today's competitive marketplace - Generate more income for you and your business AND - How to create your online learning in three simple steps

Learn how to cost-effectively get new clients... ...without being looked upon as an ambulance chaser! In How to Build Your Law Practice with a Book, legal and publishing experts Kenneth L. Hardison and Adam D. Witty provide a powerhouse of advice for attorneys eager to attract clients and gain a reputation as an authority in their area. They identify 21 key reasons that authoring a book can propel a lawyer to the top, including growth of credibility and recognition, publicity for years to come, and constant generation of new leads. With a book, a lawyer can become a trusted speaker and media source whose range of influence will far outpace the competition. This is an essential guide for attorneys who want to grow their law practice.