Adrija Roychowdhury

The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its policy landscape, developing and defining key concepts and terms and offering detailed case studies of specific sectors, geographic regions and governance structures. Using an ecosystem framework, this book focuses on strategy/policy; tangible and intangible infrastructure; and funding and investment to understand the main drivers and barriers across nine sub-sector value chains. With investment from global brands into many sectors, it tracks how Indian creative industries are fostering innovation and design for social and ecological sustainability. It also delves into India’s informal economy to share key policy insights. The volume will be of great interest to scholars and researchers of public policy, business studies and South Asian studies. It will also be a key document for foreign investors willing to invest in one of the fastest-growing and stable economies in the world.

The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its policy landscape, developing and defining key concepts and terms and offering detailed case studies of specific sectors, geographic regions and governance structures. Using an ecosystem framework, this book focuses on strategy/policy; tangible and intangible infrastructure; and funding and investment to understand the main drivers and barriers across nine sub-sector value chains. With investment from global brands into many sectors, it tracks how Indian creative industries are fostering innovation and design for social and ecological sustainability. It also delves into India’s informal economy to share key policy insights. The volume will be of great interest to scholars and researchers of public policy, business studies and South Asian studies. It will also be a key document for foreign investors willing to invest in one of the fastest-growing and stable economies in the world.

Why is the heart of Delhi named after an obscure British scion? How is South Delhi's Saket related to Lord Rama's birthplace Ayodhya? Shaheen Bagh is the seat of Muslim resistance. But what does Shaheen mean to the Indian Muslim? To tell us the story of Delhi, journalist Adrija Roychowdhury takes a deep dive into the legends behind the names of its many streets. Delhi, in Thy Name is a compelling account of the many emotions, aspirations, desires, identities, histories and memories that went behind the naming of places in the national capital of India. From the crevices of Chandni Chowk to the arcades of Connaught Place and the quarters of CR Park, the book delves into the little secrets that went behind naming Delhi, as recounted by the people of the city. Exhaustively researched and passionately told, the book is an attempt to decode what the act of naming and renaming means both to those in power and to those being governed. The book provides a key to Delhi, opening its doors to the readers in the very way that the city likes to think of itself-as alluring, energetic, infuriating, lyrical, nostalgic, frustrating, unforgettable, magical.