Alexander Cho

Affect’s Engine is an immersive ethnography of queer people of color on the social media platform Tumblr during its “peak” years, 2010–2015. Alexander Cho tells the story of Tumblr users and the hurricane of content that they circulated and that circulated around them. Chronicling a formative time in social media history, Cho shows how a multiply minoritized population utilized Tumblr's unique structure to express, emote, and bond together as a survival strategy for resisting white supremacy and heteronormativity. Paying critical attention to user-facing design, Cho argues that this was not as possible on other platforms. Affect’s Engine reveals that the same features that drew queer people of color to Tumblr so they could feel intensely also explain why the platform did not succeed financially: its design did not instantiate a version of the good liberal subject—linear, singular, discrete, orderly, public, and market-legible. While painting a vivid picture of a vital and bygone internet era, Cho asks readers to take seriously how affect is shaped by user-facing design on social media.

Affect’s Engine is an immersive ethnography of queer people of color on the social media platform Tumblr during its “peak” years, 2010–2015. Alexander Cho tells the story of Tumblr users and the hurricane of content that they circulated and that circulated around them. Chronicling a formative time in social media history, Cho shows how a multiply minoritized population utilized Tumblr's unique structure to express, emote, and bond together as a survival strategy for resisting white supremacy and heteronormativity. Paying critical attention to user-facing design, Cho argues that this was not as possible on other platforms. Affect’s Engine reveals that the same features that drew queer people of color to Tumblr so they could feel intensely also explain why the platform did not succeed financially: its design did not instantiate a version of the good liberal subject—linear, singular, discrete, orderly, public, and market-legible. While painting a vivid picture of a vital and bygone internet era, Cho asks readers to take seriously how affect is shaped by user-facing design on social media.

This book takes an extensive look at the many different types of users and cultures that comprise the popular social media platform Tumblr. Though it does not receive nearly as much attention as other social media such as Twitter or Facebook, Tumblr and its users have been hugely influential in creating and shifting popular culture, especially progressive youth culture, with the New York Times referring to 2014 as the dawning of the “age of Tumblr activism.” Perfect for those unfamiliar with the platform as well as those who grew up on it, this volume contains essays and artwork that span many different topics: fandom; platform structure and design; race, gender and sexuality, including queer and trans identities; aesthetics; disability and mental health; and social media privacy and ethics. An entire generation of young people that is now beginning to influence mass culture and politics came of age on Tumblr, and this volume is an indispensable guide to the many ways this platform works.

This book takes an extensive look at the many different types of users and cultures that comprise the popular social media platform Tumblr. Though it does not receive nearly as much attention as other social media such as Twitter or Facebook, Tumblr and its users have been hugely influential in creating and shifting popular culture, especially progressive youth culture, with the New York Times referring to 2014 as the dawning of the “age of Tumblr activism.” Perfect for those unfamiliar with the platform as well as those who grew up on it, this volume contains essays and artwork that span many different topics: fandom; platform structure and design; race, gender and sexuality, including queer and trans identities; aesthetics; disability and mental health; and social media privacy and ethics. An entire generation of young people that is now beginning to influence mass culture and politics came of age on Tumblr, and this volume is an indispensable guide to the many ways this platform works.

Alexander Cho dives into the world of creating authority, brand and value in a format that best captures today's social media environment. The depth of value relating to the quality of the book, and how it might translate for those looking to build an established brand or authority with the words they write, the videos they produce, and the audios they create is nothing short of exceptional, as he brings it together with a twist of practical steps, and wit. Helps contextualize the meaning of building authority via the Internet. This is his his first entry into the marketing and self-help genre, but with his unique background as a published columnist he helps capture the value of publishing via various social media channels with steps that are practical in the 21st Century for many, many years to come. If you're looking for a generic story-driven case study book that reads like a marketing pamphlet, this book is definitely not for you. This book was written for those looking for practical steps to enter the limelight and become a definitive authority over the Internet where they can generate sales and long-term value for their followers, fans and customers for many years to come.

How black and Latino youth learn, create, and collaborate online The Digital Edge examines how the digital and social-media lives of low-income youth, especially youth of color, have evolved amidst rapid social and technological change. While notions of the digital divide between the "technology rich" and the "technology poor" have largely focused on access to new media technologies, the contours of the digital divide have grown increasingly complex. Analyzing data from a year-long ethnographic study at Freeway High School, the authors investigate how the digital media ecologies and practices of black and Latino youth have adapted as a result of the wider diffusion of the internet all around us--in homes, at school, and in the palm of our hands. Their eager adoption of different technologies forge new possibilities for learning and creating that recognize the collective power of youth: peer networks, inventive uses of technology, and impassioned interests that are remaking the digital world. Relying on nearly three hundred in-depth interviews with students, teachers, and parents, and hundreds of hours of observation in technology classes and after school programs, The Digital Edge carefully documents some of the emergent challenges for creating a more equitable digital and educational future. Focusing on the complex interactions between race, class, gender, geography and social inequality, the book explores the educational perils and possibilities of the expansion of digital media into the lives and learning environments of low-income youth. Ultimately, the book addresses how schools can support the ability of students to develop the social, technological, and educational skills required to navigate twenty-first century life.

How black and Latino youth learn, create, and collaborate online The Digital Edge examines how the digital and social-media lives of low-income youth, especially youth of color, have evolved amidst rapid social and technological change. While notions of the digital divide between the "technology rich" and the "technology poor" have largely focused on access to new media technologies, the contours of the digital divide have grown increasingly complex. Analyzing data from a year-long ethnographic study at Freeway High School, the authors investigate how the digital media ecologies and practices of black and Latino youth have adapted as a result of the wider diffusion of the internet all around us--in homes, at school, and in the palm of our hands. Their eager adoption of different technologies forge new possibilities for learning and creating that recognize the collective power of youth: peer networks, inventive uses of technology, and impassioned interests that are remaking the digital world. Relying on nearly three hundred in-depth interviews with students, teachers, and parents, and hundreds of hours of observation in technology classes and after school programs, The Digital Edge carefully documents some of the emergent challenges for creating a more equitable digital and educational future. Focusing on the complex interactions between race, class, gender, geography and social inequality, the book explores the educational perils and possibilities of the expansion of digital media into the lives and learning environments of low-income youth. Ultimately, the book addresses how schools can support the ability of students to develop the social, technological, and educational skills required to navigate twenty-first century life.