Alexandre Duarte

Inklusion, leg og empati er skrevet til lærere, pædagoger, psykologer og andre, der arbejder med børn, og som gerne vil etablere følelsesmæssigt modnende gruppefællesskaber med 4-12-årige børn. Bogens forfattere er fagpersoner fra mange steder i verden, som alle har støttet børns udviklingsproces gennem kreative tilgange, så børnene har fået mulighed for at udvikle sig til personer med en høj mentaliseringskapacitet, som kan indgå i konstruktive fællesskaber. Alle bogens kapitler handler om, hvordan gruppeoplevelser bidrager til og understøtter børns voksende kapacitet til at indgå i konstruktive og livsbekræftende samspil med andre. I denne nye udgave af bogen er kapitlet om det udviklingsbaserede børnegruppeprogram NUSSA blevet omskrevet, da programmet er overtaget af Susan Hart og tilpasset neuroaffektiv udviklingspsykologi. ”Når børn kommer i skole, møder de udfordringen i at tilegne sig nye kognitive færdigheder, men en lige så vigtig udfordring ligger i at tilegne sig nye former for samspil med en bredere gruppe af andre børn og voksne […] Kapitlerne i denne bog inviterer os til at se på de mange kreative metoder, forfatterne har fundet til at udstrække de kvaliteter og fordele, der kendetegner tidlige, legende og afstemte dyadiske relationer, til arbejdet med større børn i grupper.” Phyllis Booth i bogens forord

As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a panoply of new digital strategies and practices. This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers. Drawing on empirical data about how consumers are connecting with brands in a Covid-19 recovery period, this book suggests becoming a social brand as a strategy for coping with changes in consumer behaviour. A social brand has two main dimensions: it is sociable (active on social media, humanized, and empathic) and it is socially committed (transparent and sustainable). In this concise book, the authors examine case studies of brands that coped successfully with Covid-19 and positioned themselves strongly in this post-pandemic retake period to suggest good practices. It offers an informed discussion on how brands can adapt to changes in consumer behaviour and build stronger connections with consumers. Social Brand Management in a Post Covid-19 Era provides an accessible yet comprehensive overview of brand management in a post-pandemic environment that will be of interest to marketing and communication academics, researchers, and students.

As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a panoply of new digital strategies and practices. This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers. Drawing on empirical data about how consumers are connecting with brands in a Covid-19 recovery period, this book suggests becoming a social brand as a strategy for coping with changes in consumer behaviour. A social brand has two main dimensions: it is sociable (active on social media, humanized, and empathic) and it is socially committed (transparent and sustainable). In this concise book, the authors examine case studies of brands that coped successfully with Covid-19 and positioned themselves strongly in this post-pandemic retake period to suggest good practices. It offers an informed discussion on how brands can adapt to changes in consumer behaviour and build stronger connections with consumers. Social Brand Management in a Post Covid-19 Era provides an accessible yet comprehensive overview of brand management in a post-pandemic environment that will be of interest to marketing and communication academics, researchers, and students.

Este estudo discute a rela o entre os construtos da imagem, estere tipos nacionais e atratividade dos sistemas de ensino superior (ES), analisando o caso portugu s no contexto europeu. A crescente import ncia da mobilidade acad mica (como consequ ncia da globaliza o, das decis es pol ticas e do mercado) juntamente com o decl nio demogr fico, o aumento dos esfor os de internacionaliza o das institui es de ensino superior (IES) de todo o mundo, e o aumento geral da competitividade global for ou as IES, e as suas pr prias regi es e pa ses, a utilizar cada vez mais estrat gicas e ferramentas de comunica o na tentativa de atrair investimento, recursos e estudantes para manter e melhorar a sua posi o ou, mesmo sobreviver. A pesquisa emp rica baseou-se numa amostra de estudantes europeus, de v rias IES pertencentes rede EDCOM, a partir dos quais se mediu o estere tipo de Portugal - com base no Stereotype Content Model (Fiske et al., 2002) e sua correla o com a inten o de realizar todo ou parte de um ciclo de estudos superiores em Portugal. As implica es deste estudo permitem compreender e, assim, desenhar estrat gias para promover a atratividade do sistema de ES portugu s.