Alwyn Cosgrove

Your success as a fitness professional depends on your ability to reliably deliver results to clients. In Secrets of Successful Program Design: A How-To Guide for Busy Fitness Professionals, noted fitness and program design expert Alwyn Cosgrove and his director of programming, Craig Rasmussen, share Alwyn’s proven system for creating programs that take clients from where they are to where they want to be. You’ll learn how to properly assess a client and design the most effective program based on their individual goal-whether that is fat loss, muscle and strength building, or improved overall conditioning. You’ll also learn how to customize the training experience of your client on the fly, effectively progressing and regressing exercises according to day-to-day fluctuations in abilities and needs. This will ensure you are delivering the best results possible for each client every time they train. This guide to building training programs is supplemented with a selection of predesigned workouts that will draw on your skills for progressing and regressing exercises, saving you valuable time and energy while still allowing you to produce a personalized experience for your client. A reliable system-based approach to program design that consistently delivers results to every client-regardless of demographic profile, ability, or goals-will set your training business up for success in the incredibly competitive fitness market. Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.

A groundbreaking strength and conditioning plan for women, from the authors of The New Rules of Lifting for Women. Forget the elliptical machine and the candy-colored Barbie weights. Female athletes are hungry for real fitness. They want to be Strong. By now, it's common knowledge that women can and should train the way men do. Today's women want to be strong, with lean and athletic physiques. Fitness author Lou Schuler and renowned strength coach Alwyn Cosgrove present a comprehensive strength and conditioning plan to help women burn fat and build muscle by getting them off the machines and revolutionizing how they work out. Offering direct guidance and proven tools to help readers enhance their strength and get truly fit, Strong provides: - A three-phase training program, including nine unique total-body workouts - More than 100 exercises, with detailed instructions and step-by-step photographs - Simple nutrition guidelines to cut through the barrage of trendy diets in magazines - Inspiring success stories from women who have used this training program Schuler and Cosgrove's The New Rules of Lifting for Women has empowered tens of thousands of women inside and outside the weight room. Filled with the latest research distilled in Lou and Alwyn's signature direct style, Strong will help women remake their physiques and reimagine their lives.

This supercharged new edition of The New Rules of Lifting features all-new workouts to build maximum muscle in both men and women. Lou Schuler and Alwyn Cosgrove's The New Rules of Lifting, The New Rules of Lifting for Women, and The New Rules of Lifting for Abs have revolutionized how people lift weights. The New Rules of Lifting Supercharged is a total reboot of the weightlifting workout book that launched the series in 2006, packing even more power on every page. Featuring ten completely new workouts for both women and men, Supercharged emphasizes four major movements that do the most to change the way your body looks, feels, and performs: squat, deadlift, push, and pull. In addition, Cosgrove's updated total-body workout program improves core strength, mobility, flexibility, balance, endurance, and athleticism . . . all in just three hours a week of exercise. Another big change from the original New Rules of Lifting is a self-customized workout system. Readers can choose their own exercises from a menu for each movement category, allowing beginner and advanced lifters to get tremendous results from the same basic plan. Each workout ends with a "finisher"--five to ten minutes of fun but high-effort drills such as complexes, intervals, and density training, with the choice of the reader's favorite exercises. The ultimate guide to total-body strengthening, this supercharged edition of The New Rules of Lifting will lift readers to stratospheric results.

A customisable fitness program created for middle aged adults who want to lose weight, revitalize energy, and build habits for increased longevity. Featuring ten completely new workouts for both Today's exercising adults are caught in a bind: Those who take it seriously and work out aggressively can end up with chronic aches and injuries because they don't know how to adjust their programs as they get older. And those who take it easy may end up with overfed, underdeveloped, injury-prone bodies.

Changing The Way Fitness Is Done In our eternal quest for good health and fitness, we often wish for a magic potion or pill to make us fit and keep us in good health forever. Most of us don't have the time to exercise and have become more and more sedentary as technology takes over, becoming glued to our desks. In the fitness industry, over the years, we have seen a dramatic decrease in the activity levels of clients showing up for their initial assessment. People are showing up in worse and worse shape each year. The advice from the Celebrity Experts(R) in this book will turn this around with an approach that is changing the way fitness has been done in the past. The methods in this book don't take a lot of time and are extremely effective. These Celebrity Experts(R) bring us the best results and the bodies we want, using their knowledge, experience and proven methods. Reading their chapters and following their advice will truly change your fitness, health and lifestyle, giving you the results you desire. The greatest wealth is health. Virgil

In "The New Rules of Lifting for Abs", Schuler and Cosgrove deliver more than the standard bunches-of-crunches approach to abdominal training. Although building those ab muscles is important-no question-Schuler and Cosgrove also help you understand that doing so is useless in isolation. That's why "The New Rules of Lifting for Abs" offers a full-spectrum conditioning system designed to get you stronger, leaner, more muscular, and more athletic. Within each workout, you'll get: dynamic warm-ups to help awaken and activate your muscles; core training to build balanced stability, endurance, and strength in your abs, lower back, and hips; strength training to increase your strength, power, and muscle mass; and metabolic work to burn fat and improve your overall conditioning. Debunking myths and focusing on the moves and techniques that burn fat, "The New Rules of Lifting for Abs" will have you shedding fat, building muscle, and showing off your lean, athletic midsection faster than you ever though possible.

If you believe what most women's magazines tell you, muscles can be 'shaped', 'toned' and 'sculpted' with nothing more than a little dumbbell that weighs less than a can of beans. But muscles aren't modelling clay, and the only way to transform them is to strengthen them. THE NEW RULES OF LIFTING FOR WOMEN is for the woman who's ready to throw down the 'Barbie' weights and start a strength and conditioning programme that will give her the body of her dreams. This book puts to rest the shop-worn notion that women who train with heavy weights will bulk up. Nonsense! Women simply don't have enough testosterone to pack on muscle like a body builder. Here's the truth: lifting weights not only makes you stronger, it also makes you leaner. In fact, most women would have to run twice as long to receive the same fat-burning benefits as weight lifters. A better workout in less time may sound too good to be true, but champion trainer Alwyn Cosgrove creates six months worth of workouts that will build strength, burn fat and rev up the metabolism. His total body workouts target all the major muscle groups and each exercise is accompanied by clear black and white photographs that illustrate proper technique and form. A nutrition plan is another key feature of the book. To gain strength you have to feed muscle and nutritionist Cassandra Forsythe has designed a regime to achieve this goal. She strongly recommends small, frequent meals and offers meal plans, along with fifty recipes, to satisfy women's special needs through breakfast, lunch, dinner and snacks.

Want to get more out of your workout and spend less time in the gym? Many guys devote so many hours to lifting weight yet end up with so little to show for it. In many cases the problem is simple: they aren't doing exercises based on the movements their bodies were designed to do. Six basic movements - the squat, deadlift, lunge, push, pull and twist - use all of the body's major muscles. And, more important, they use those muscles in co-ordinated action, the way they were designed to work. "The New Rules of Lifting", now in paperback and with more than one hundred photographs, gives you more than a year's worth of workouts based on these six basic movements. Whether you're a beginner, an experienced lifter looking for new challenges, or anything in between, you can mix and match the workouts to help you get bigger, stronger and leaner. In addition, the comprehensive nutritional information provided makes "The New Rules of Lifting" a complete guide to reaching all your goals. If you aren't using The New Rules of Lifting, you aren't getting the best possible results.