Andrea Bassi

Una multinazionale del tabacco sviluppa un nuovo tipo di sigaretta che cura il cancro, ed intende farla adottare dai servizi sanitari nazionali di tutto il mondo. La sperimentazione su conigli-cavia in gabbia procede febbrile e spietata. Nel frattempo, un coniglio-scienziato-pazzo, fan sfegatato dei Queen e grande consumatore di droghe, tenta con alterne fortune di realizzare un mega-ordigno che possa distruggere il mondo. Un inerme coniglio protagonista vive la deportazione, la separazione dagli affetti e l'ineffabile vita segnata dalla gabbia, dalla maschera per il fumo e dalla vivisezione. Un'originale setta religiosa coadiuvata da un esercito di guerrigliere molto speciali modellera gli eventi di questa storia che attraversa quattro continenti. La pazzia umana ed animale procede spedita verso un finale a sorpresa...

Our socio-economic systems continue to grow and evolve. We need to acknowledge that, consequently, our decisions often fail – they are ineffective and create unexpected side effects. The speed of execution is increasing constantly and markets and systems respond almost immediately, making decision-making challenging. There is little or no room for failure. This important new book analyses real world strategy and policy challenges, addressing the interconnectedness of the markets/systems we live in. It provides a step-by-step approach using systems thinking to solve complex problems in socio-political as well as business environment. It proposes a technique with which to better understand the problems and the context in which they arise, and tools to directly inform each step of the decision-making process. The book explores the main innovation that systemic thinking introduces – the emphasis on defining the problem creating system, which is made up of interacting parts, rather than prioritizing events that need immediate fixing. The case studies, examples and the approach proposed can be used to better understand reality and its complexity, and to integrate stakeholders for a better solution. Practically, it can be used to identify problems, analyse their boundaries, design interventions, forecast and measure their expected impacts, implement them and monitor and evaluate their success/failure. The book touches upon global issues related to policy making and strategic management, as well as issues related to sustainable development for both the public and private sector.