Andrew McAfee

Den digitala revolutionen håller på att ta fart på allvar. Den har redan skapat omvälvande möjligheter på en rad områden, från databearbetning till medicinsk diagnostik till bilkörning. Den självkörande bilen kan inom några år vara ett vardagligt faktum. Avancerad teknik kommer att finnas med oss överallt i tillvaron. Yrkeslivet är förstås ingen fredad zon. Somliga yrken riskerar att försvinna helt och hållet eller förändras till oigenkännlighet, men samtidigt kan nya yrken uppstå, inte minst på områden där människa och maskin i samarbete klarar arbetsuppgifterna bättre än vad människan eller maskinen ensam skulle kunna göra. Digitaliseringens samhälleliga effekter kommer emellertid att bli betydligt mer omfattande än så. Det välstånd den nya tekniken ofta genererar, tenderar till exempel att fördelas extremt ojämlikt, enligt principen "vinnaren tar allt". MIT-forskarna Erik Brynjolfsson och Andrew McAfee förklarar i Den andra maskinåldern varför det förhåller sig på det viset och argumenterar kraftfullt för att ojämlikheten måste hanteras med politiska medel snarare än teknologiska. Boken är informativ och provokativ på samma gång och vill framför allt väcka eftertanke och debatt. Att idealisera eller demonisera den digitala revolutionen leder ingen vart, menar de båda författarna. Det enda rimliga är istället att ta teknologin på fullt allvar och försöka ge rimliga svar på dess komplexa - ibland mycket komplexa - frågor.

Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: * How to engage better with your customers * How to digitally enhance operations * How to create a digital vision * How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human. In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives. Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar. Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape. A fundamentally optimistic book, The Second Machine Age will alter how we think about issues of technological, societal, and economic progress.

Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures. A long-overdue guide to social media that talks directly to people in the real world in which they workGrounded in the author's unparalleled experience consulting on social media, it features eye-opening accounts from some of the world's most successful and powerful organizationsGives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them