Angela Lee

This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.

This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.

Formulating Ideas Uninterrupted is a chronicle of A. P. Oliveira's industrial and graphic design work over the years. It documents his journey with sagas of inspiration that motivates him to create while also reflecting on what it means for someone like himself-an independent thinker who doesn't follow trends or act according to society's expectations but rather designs things his own way. The author believes the best designers are able to take into account all aspects of a project, from the initial sketches and prototypes to the final release. They understand that good design is not just about making something look stylish or cool; it's about creating something that is both functionally and aesthetically pleasing while still meeting the needs of the client. Formulating Ideas Uninterrupted is filled with illustrations of previous works and images of prototypes and finished products. You don't have to be a designer to create a better life. We all have the power to create. All you need is some basic guidelines and the desire.

This book provides a deep insight into urban regeneration schemes and explores the parameters of what is deemed a sustainable development, before appraising existing schemes’ evaluation models for the sustainable return on investment. The authors present a new practical evaluation tool that suggests quantifiable benefits for all urban regeneration stakeholders. This new method enables the gauging of the full sustainable impact, from a given outlay of money invested in a housing-led urban regeneration scheme, through an evidence-based proof and can be used to: Better fulfil sustainability criteria in terms of all three aspects of the triple bottom line and contribute in a more sustainable way to address the United Nation’s Sustainable Development Goal 11 Reduce financial waste and plug the gap created by the recent economic shortfall which is impacting on housing associations, tenants and communities alike Evaluate historical housing-led urban regeneration schemes and model future schemes. The method can be used as a strategic decision making or management tool, with schemes being able to be planned in, prioritised or carried out in a targeted and strategic manner; and it can be used for modelling purposes, for publicity purposes and alongside existing tools. This book provides a unique method of fully and sustainably evaluating housing-led urban regeneration schemes, useful for planners, strategic management, local authorities, housing associations, the construction industry and built environment students alike.

This book provides a deep insight into urban regeneration schemes and explores the parameters of what is deemed a sustainable development, before appraising existing schemes’ evaluation models for the sustainable return on investment. The authors present a new practical evaluation tool that suggests quantifiable benefits for all urban regeneration stakeholders. This new method enables the gauging of the full sustainable impact, from a given outlay of money invested in a housing-led urban regeneration scheme, through an evidence-based proof and can be used to: Better fulfil sustainability criteria in terms of all three aspects of the triple bottom line and contribute in a more sustainable way to address the United Nation’s Sustainable Development Goal 11 Reduce financial waste and plug the gap created by the recent economic shortfall which is impacting on housing associations, tenants and communities alike Evaluate historical housing-led urban regeneration schemes and model future schemes. The method can be used as a strategic decision making or management tool, with schemes being able to be planned in, prioritised or carried out in a targeted and strategic manner; and it can be used for modelling purposes, for publicity purposes and alongside existing tools. This book provides a unique method of fully and sustainably evaluating housing-led urban regeneration schemes, useful for planners, strategic management, local authorities, housing associations, the construction industry and built environment students alike.

Conventionality doesn't come easily to Pan Fontenot. She has abandoned her medical aspirations after losing a patient on the operating table. Pan's current plan is to pursue a traditional life in Union occupied New Orleans. Despite her plans, unexpected opportunities to practice medicine keep affording themselves. Orphaned children. Working class families. Prisoners of war. With so much at risk, Pan needs to focus on staying under the Union radar. Fin Weathers is intent on winning the upcoming City Council election to help restore peace to his military governed community. The lovely doctor with a bundle of nervous energy has him intrigued, but it's the wrong time for the reckless pursuit of a respectable lady. Pan's covert adventures and Fin's campaign keep bringing these two risk takers together. For them, daring to fall in love may be the biggest risk of all.

Innovation in Small Construction Firms promotes the benefits of innovation, and stimulate innovation capability within and between small and medium sized (SMEs) construction firms in an effort to bring in a new 'can innovate, should innovate, want to innovate' culture to the construction industry. Presenting new theoretical and practical insights and models grounded in descriptive case studies, the issues addressed include:what is the motivation to innovate? what is appropriate innovation? how can small construction firms create, manage and exploit innovation?what practice-based models, tools and techniques support the capability of small construction firms to innovate well?how does this fit in the context of leading international work in construction innovation? Findings are contextualised in the broader literature to make them of relevance to policy makers, practitioners and researchers interested in small, project-based firms in general.

A collection of poems written from the heart. Every poem tells a tale of its own, entwined with genuine emotions and feelings. Written with the simplest of words, and the purest of emotions, each poem has a history behind it. As the title implies, each one of the poems is bittersweet.

Recent years have seen major changes in the approach to Computer Aided Design (CAD) in the architectural, engineering and construction (AEC) sector. CAD is increasingly becoming a standard design tool, facilitating lower development costs and a reduced design cycle. Not only does it allow a designer to model designs in two and three dimensions but also to model other dimensions, such as time and cost into designs. Computer Aided Design Guide for Architecture, Engineering and Construction provides an in-depth explanation of all the common CAD terms and tools used in the AEC sector. It describes each approach to CAD with detailed analysis and practical examples. Analysis is provided of the strength and weaknesses of each application for all members of the project team, followed by review questions and further tasks. Coverage includes:2D CAD3D CAD4D CADnD modellingBuilding Information Modellingparametric design, virtual reality and other areas of future expansion. With practical examples and step-by step guides, this book is essential reading for students of design and construction, from undergraduate level onwards.

Recent years have seen major changes in the approach to Computer Aided Design (CAD) in the architectural, engineering and construction (AEC) sector. CAD is increasingly becoming a standard design tool, facilitating lower development costs and a reduced design cycle. Not only does it allow a designer to model designs in two and three dimensions but also to model other dimensions, such as time and cost into designs. Computer Aided Design Guide for Architecture, Engineering and Construction provides an in-depth explanation of all the common CAD terms and tools used in the AEC sector. It describes each approach to CAD with detailed analysis and practical examples. Analysis is provided of the strength and weaknesses of each application for all members of the project team, followed by review questions and further tasks. Coverage includes:2D CAD3D CAD4D CADnD modellingBuilding Information Modellingparametric design, virtual reality and other areas of future expansion. With practical examples and step-by step guides, this book is essential reading for students of design and construction, from undergraduate level onwards.

Innovation in Small Construction Firms promotes the benefits of innovation, and stimulate innovation capability within and between small and medium sized (SMEs) construction firms in an effort to bring in a new 'can innovate, should innovate, want to innovate' culture to the construction industry. Presenting new theoretical and practical insights and models grounded in descriptive case studies, the issues addressed include:what is the motivation to innovate? what is appropriate innovation? how can small construction firms create, manage and exploit innovation?what practice-based models, tools and techniques support the capability of small construction firms to innovate well?how does this fit in the context of leading international work in construction innovation? Findings are contextualised in the broader literature to make them of relevance to policy makers, practitioners and researchers interested in small, project-based firms in general.

To deliver a construction project on time, at cost and of appropriate quality, it is critical to manage the design and construction process effectively... This book provides a comprehensive introduction to the field of process management in design and construction in order to meet the business needs of the construction industry as they change in today’s highly competitive global environment. It identifies the current state of the industry in the process management field, describing trends and developments (including information technology), and demonstrates these through case study evidence. Practical guidance is offered by identifying potential pitfalls, illustrating best practise drawn from construction and appropriate manufacturing applications. The overall approach is a holistic one, based on practical experience gained throughout the past decade both in the academic and industrial environments, including leading a number of research projects on process and IT related topics in construction and manufacturing industries. Process Management in Design and Construction will provide students on construction and project management related courses with a description of the state of process management in design and construction - including current process models – as well as a future vision based on up-to-date research findings and good practice in the construction industry. The book also offers practical guidance to industrial and consultancy organisations on undertaking and implementing process management projects - including re-engineering their customer delivery processes through effective project