Angus Robertson

Does marketing seem like a black box? Does every new campaign feel like a roll of the dice? Do your outcomes seem more random than planned, despite having worked in the past? What if you could use an approach to marketing that would yield predictable outcomes? Outcomes that would allow you to confidently invest in marketing and grow your business. Welcome to Outcome Marketing. Outcome Marketing cracks open the black box to reveal the very practical and actionable steps you can take to invest in personnel and programs that yield a strong return on investment.

"From the Congress of Vienna to the Austria World Summit, the city of Vienna has hosted key meetings on peace to climate action. This is a first-class book about Vienna as the crossroads of civilization and as the international capital." --Arnold Schwarzenegger "A pleasure to read and a journey of discovery even for those who know this city well."--Austrian President Alexander Van der Bellen "Vienna's global standing in history, culture, and groundbreaking social policy is wonderfully captured in this book."--Vienna Mayor and Governor Michael Ludwig A rich and illuminating history of the world capital that has transformed art, culture, and politics. Vienna is unique amongst world capitals in its consistent international importance over the centuries. From the ascent of the Habsburgs as Europe's leading dynasty to the Congress of Vienna, which reordered Europe in the wake of Napoleon's downfall, to bridge-building summits during the Cold War, Vienna has been the scene of key moments in world history. Scores of pivotal figures were influenced by their time in Vienna, including: Empress Maria Theresa, Count Metternich, Bertha von Suttner, Theodore Herzl, Gustav Mahler, Adolf Hitler, Josef Stalin, John F. Kennedy, and many others. In a city of great composers, artists, and thinkers, it is here that both the most positive and destructive ideas of recent history have developed. From its time as the capital of an imperial superpower, through war, dissolution, dictatorship to democracy Vienna has reinvented itself and its relevance to the rest of the world.

Vienna is unique amongst world capitals in its consistent international importance over the centuries. From the ascent of the Habsburgs as Europe's leading dynasty to the Congress of Vienna, which reordered Europe after Napoleon, to bridge- building summits during the Cold War, it is the Austrian capital that has been the scene of key moments in European and world affairs. History has been shaped by scores of figures influenced by their time in Vienna, including: Empress Maria Theresa, Count Metternich, Bertha von Suttner, Theodore Herzl, Gustav Mahler, Adolf Hitler, Josef Stalin, John F. Kennedy and many others. In a city of great composers and thinkers it is here that both the most positive and destructive ideas of recent history have developed. From its time as the capital of an imperial superpower, through war, dissolution, dictatorship to democracy Vienna has reinvented itself and its relevance to the rest of the world.