Kirjojen hintavertailu – 12 859 826 kirjaa ja 27 kauppaa

Kirjailija

Anne Johnston

Kirjat ja teokset yhdessä paikassa: 3 kirjaa, julkaisuja vuosilta 1997–2005, suosituimpiin kuuluu Little Colonel. Vertaile teosten hintoja ja tarkista saatavuus suomalaisista kirjakaupoista.

3 kirjaa

Kirjojen julkaisuvuodet: 1997–2005.

Videostyle in Presidential Campaigns

Videostyle in Presidential Campaigns

Anne Johnston; Lynda Kaid

Praeger Publishers Inc
2000
sidottu
Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates. Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.