Arvid Viken

Denne boka handler om reiseliv i bygde-Norge, både som en mulighet og en trussel, for eksempel i Lofoten, på Senja, i Nord-Troms og på Nordkapp. Turismen gir mange arbeid, men altfor mange turister kan ødelegge idyllen som turistene søker. Tilrettelegging er derfor nødvendig, men det bidrar som regel til økt tilstrømming og behov for ytter.li.ge.re tiltak. Dette er blant paradoksene som diskuteres i boka. Arvid Viken er professor emeritus ved UiT Norges arktiske universitet. Han har siden slutten av 1980-tallet forsket på turisme. Hans hovedinteresse har vært hvordan turismen påvirker og påvirkes av det samfunnet den foregår i. I denne boka anvender han og hans kolleger et kritisk blikk på turismen i Nord-Norge.

Through an interdisciplinary range of case studies from across the Northern rim of Europe, this volume shows how place reinvention as a concept affects not only global cities but also marginal regions. Linking place reinvention to the economic, the symbolic and the political production of space, the volume puts forward insights into how 'marginal areas' understand their role in the global competition between places and regions through their branding strategies, playing with representations of the unique and the ordinary, urban and rural, reindustrialization and cultural economy. It also shows how and why some places seem to retain and strengthen their uniqueness, whilst others are losing their local distinctiveness in the struggle to survive.

Through an interdisciplinary range of case studies from across the Northern rim of Europe, this volume shows how place reinvention as a concept affects not only global cities but also marginal regions. Linking place reinvention to the economic, the symbolic and the political production of space, the volume puts forward insights into how 'marginal areas' understand their role in the global competition between places and regions through their branding strategies, playing with representations of the unique and the ordinary, urban and rural, reindustrialization and cultural economy. It also shows how and why some places seem to retain and strengthen their uniqueness, whilst others are losing their local distinctiveness in the struggle to survive.