Asa Benveniste (1925-1990) who founded the legendary Trigram Press in London in 1965, ostensibly to publish Anglo-American cutting-edge poetry, was not only a self-taught, one-off maverick genius as a printer, typographer and book-designer, but also a superbly innovative language poet, whose own poetry tended to be obscured by his merits as a publisher. Throughout its duration, 1965-1978, the Trigram list epitomised ultimate hipster cool, as a leading independent. Jeremy Reed's deeply personal tribute to Benveniste as his enduring poetic avatar, and the encourager and publisher of his early poetry informs a book that is both an appraising memoir and a significant evaluation of Trigram Press. The book also includes a reprint of Benveniste's collection, Edge (1975).