Barney Davey

If you would like practical advice and useful ideas for artists on websites, email marketing, blogging and more, you've found an excellent source. The whole world, it seems, is online. The internet has changed everything. To say the internet is a disruptive force is an understatement. While it's taken a toll on legacy industries such as physical galleries, it's opened up new opportunities for visual artists. Too many artists have been told at some point to get a job. And, that making and selling art was too hard, and only a lucky few got their tickets punched to success. If that were ever true, it's a lie now. Artists alive in this generation are the first ever to have tools that allow them to connect with buyers and sell to them directly. The internet has changed our buying habits. We can now get so close and learn so much about anything we want to buy, and then e-commerce, UPS, and FedEx make everything readily available. In many metro areas, consumers can order from Amazon and other retailers and get same-day deliveries. The marketing - and therefore the art world - is literally at our fingertips. Consumers are comfortable buying luxury items such as diamonds from Costco.com and pricey fine art from Saatchiart.com or dozens of other online galleries. You can market your art online, too. In fact, it's not just that you can, but that you should learn how to sell art online. It is your future. It is now. Chapters Include: Straight Advice: How to Market Art OnlineMarketing Art OnlineUnderstanding The Value of a Customer PersonaWebsites for ArtistsE-CommerceDomain NamesEmail Marketing for ArtistsMarketing AutomationBloggingSocial MediaIn this book, author Barney Davey, taps his 30 years of experience helping artists get their work to market. He uses a mix of brand new material along with freshly revised content from his books, blog posts and online training. He's combined the best of the best from every source available to him and created a valuable resource for artists. With five books and 600+ posts on art marketing, Davey has a treasure trove of advice for artists to pull from and create something new and beneficial for them. Telling Is SellingThose marketing tools mentioned above are ready for you to start using them. The internet is an equalizer. The systems and programs are the same as top artists use in their art businesses. They are available at low or no cost. It comes down to using them with proficiency and consistency. Essentially, they are forms of digital marketing and electronic communication. Your job as an artist is to connect with your best prospective buyers and then inform, enlighten and entertain them with your story. Stories sell art. You have a unique and compelling story to tell. It may be a few layers down right now, but it's there. Just like making art is a progressive task, meaning you get better at it over time and practice, so is telling your story. As you consistently use your website, blog, email marketing and social media with a purpose in mind, your ability to communicate with and tell your story to your followers improves.

Discover new, easy ways to sell art to interior designers. For visual artists, learning how to get their work sold in the design market can either become the focus of how to make a great living as an artist, or they can use the design market as a way to create a secondary source of income. The authors, Dick Harrison and Barney Davey, have extensive backgrounds in selling art, working with designers, gallery experience and advising fine artists on how to make more money and be more profitable. For more than 20 years, Dick made a very comfortable living selling as an artist's rep selling art throughout his home state of Florida. Barney worked for Decor, a magazine for art and picture framing retailers, for nearly 20 years. During that time he was fortunate to work with many of the top selling artists and art print publishers worldwide. Both Dick and Barney are published authors, and art marketing bloggers who have helped thousands of artists learn how to operate their businesses efficiently and get their art sold effectively. This book is a culmination of nearly 50 years of art sales and marketing experience. It is jam-packed with useful information, ideas and advice that any artist can use to become more successful, particularly by selling their work to interior design professionals.

Guerrilla Marketing for Artists: How 100 Collectors Can Build a Bulletproof Art Career This book primarily is about these five things: 1. Defining what you want to achieve in your art career. 2. Learning techniques to build relationships where you can sell direct to collectors, both in person and online. 3. Determining which marketing tools are the best for your art career, and using them to gain maximum results. 4. Planning and executing effective, efficient marketing strategies to frequently stay in touch with your collectors, fans, friends and followers by using as many methods as you can manage.. 5. Last, and certainly not least, making your career thrive and live up to your aspirations for it. Guerrillas never fight wars. Instead, they focus on winning one small tactical victory after another. As you put into practice what you learn in this book, your career will flourish and you will become stronger, more capable, agile and powerful in the process of stringing victories together. Your ultimate success is when the enthusiasm and support of your growing base of fans and friends elevates your art career to a point where it will thrive in any economy. Five Reasons to Buy This Book: 1. You know you could sell more art if enough people would only see it. 2. You've seen the future and you understand the time to take control of your career is now. 3. You realize the only way to achieve the success you desire is if you make your own luck. 4. You believe you could manage your own success if you could just get a handle on how to market your art affordably, efficiently and effectively. 5. You are tired of wasting your time chasing pipe dreams and your marketing money on smoke screens. Five Things You Get from Reading This Book: 1. Learn how to set realistic goals. 2. Accurately assess your marketing skills and resources. 3. Discover which marketing tools are best for your art business. 4. Build a loyal collector base using local marketing and networking techniques. 5. Harness your marketing efforts to make every dollar and every action count.