Bill Price

Tervetuloa Pohjoismaiden suurimpaan verkkokirjakauppaan! Adlibris kannattaa sananvapautta, ja haluamme edistää kirjallisuuden ja tiedon saatavuutta.

Tervetuloa Pohjoismaiden suurimpaan verkkokirjakauppaan! Adlibris kannattaa sananvapautta, ja haluamme edistää kirjallisuuden ja tiedon saatavuutta.

Zero Complaints: The Path to Continuous Value Creation is the ONLY book that lays out the importance for organizations to ensure their customers do not have a need to complain and share their frustrations with other customers. The book shows why customers complain and how these complaints create huge problems for organizations, including limiting their growth, increasing unnecessary costs, contributing to customer churn, and upsetting employees. The book also calculates the enormous costs of complaints that can be saved in a Zero Complaints world. The book then goes on to describe processes and technologies that can identify and address the underlying reasons for those complaints, as well as the organizational changes required and mandated to provide continuous improvements. In addition to providing a series of how-to recommendations, the book also includes a wide range of examples from many companies and organizations around the world that have successfully embarked on the path to achieving Zero Complaints, using the Zero Defects learnings and going towards Zero Problems. This book will change management thinking.

Zero Complaints: The Path to Continuous Value Creation is the ONLY book that lays out the importance for organizations to ensure their customers do not have a need to complain and share their frustrations with other customers. The book shows why customers complain and how these complaints create huge problems for organizations, including limiting their growth, increasing unnecessary costs, contributing to customer churn, and upsetting employees. The book also calculates the enormous costs of complaints that can be saved in a Zero Complaints world. The book then goes on to describe processes and technologies that can identify and address the underlying reasons for those complaints, as well as the organizational changes required and mandated to provide continuous improvements. In addition to providing a series of how-to recommendations, the book also includes a wide range of examples from many companies and organizations around the world that have successfully embarked on the path to achieving Zero Complaints, using the Zero Defects learnings and going towards Zero Problems. This book will change management thinking.

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This book will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the bestseller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed. This simplicity for the customer is what Price and Jaffe call frictionless. The book defines a straightforward methodology, drawing on more than thirty practical examples from leading companies across four continents. The approach provides a radically different way for the whole business to focus on the customer experience. It explains how any organization can look at all customer interactions as potential opportunities for improvement and question whether they are helpful or represent symptoms of friction. Lower friction innovators are disrupting established businesses in every industry. This detailed guide shows how any business--from start-ups to major multinational corporations--can remove friction. Being frictionless has become a strategic necessity, and now this strategy is available to any organization.

Why Spend Thousands of Your Hard-Earned Dollars on Copywriting, When You Can Easily Learn to Do It Yourself? On the Internet copy is still king. There is just no way around it, if you want to build traffic, improve your search engine rankings and increase your sales you need great sales copy. Unfortunately, with Internet copywriters you usually get what you pay for ... which means most marketers face a difficult decision. You can pay a fortune for great copywriting that produces results, a.k.a. profits ... unfortunately most of those profits will have to be given back to pay the copywriter. Or you can use inexpensive copywriters who simply lack the skills to generate the profits you need to truly succeed online and begin to live the wealthy lifestyle you've always dreamed about living. It's your basic no-win situation ... and it alone has crushed the dreams of many, many hard-working Internet marketers. But What If I Told You That There is a Way to Get the Great Sales Copy You Need to Make a Killing Online ... Without Spending All Your Profits? What if I told you that there was a way for you to write the great copy you so desperately need ... yourself? That's right, even if you flunked high school English class ... even if you currently have trouble stringing together two coherent sentences ... you can learn to write great sales copy All you have to do is learn what the pros do and copy it ... all you have to do is learn a few simple secrets that the pros use to turn average copy into sales-generating super copy ... all you have to do is read my new book, "The Secrets to Killer Copywriting."