Brian Ahearn

His Story, My Story, Our Story is a heartrending tale that illuminates the stark realities of war, from the battlegrounds of Vietnam to the emotional frontlines at home. Following a Marine veteran, the narrative intricately unravels his grapple with PTSD and the profound ripple effect it has on his family, particularly his son. Crafted from the personal wartime accounts of Brian Ahearn Sr. and juxtaposed with his son’s, Brian Ahearn Jr., candid reflections on growing up under the shadow of trauma, this story bridges two generations marked by war’s enduring scars. The dual lens through which His Story, My Story, Our Story is told provides a first-hand account of war and its aftershock within a family setting. Through raw storytelling, it seeks to guide Marines in evading service-related pitfalls, fortify understanding between Marine families, and mend the delicate fabric of father-son relationships. Addressing the often unspoken emotional challenges faced by military families, this profound and insightful work serves as a healing blueprint for those navigating the intricate dance of love, duty, trauma and legacy, standing as a beacon of hope and resilience.

Dale Carnegie rightly said, "About 15 percent of one's financial success is due to one's technical knowledge and about 85 percent is due to skill in human engineering." Much of that human engineering comes down to your ability to ethically influence people. Follow the life journey of John Andrews - an ordinary person who became an extraordinary influencer - as he learns how to influence people from mentors, coaches, clients, and colleagues. As you read The Influencer: Secrets to Success and Happiness you will learn 7 secrets that will propel you from ordinary to extraordinary when it comes to your ability to influence people. What you learn will raise your emotional IQ and help make you a better salesperson, coach, and leader. But that's not all; it will help in all of your personal relationships. Here's what you'll learn along the way with John: The influence process to ethically get to YES more oftenHow to employ Robert Cialdini's proven principles of influence without being manipulativeWays to identify and DEAL with different personality typesFive steps to tap into the power of active listeningThree keys to building better relationshipsHow to help people move past uncertainty and take actionThe magic of words like because, but, and howeverMake no mistake about it; the ability to ethically influence people is a skill anyone can learn, practice, and perfect. Let John Andrews show you how to do that then reap the success and happiness that comes with it.

With so many books to read and so little time to read, why do you want to pick up Persuasive Selling for Relationship Driven Insurance Agents? Simple, because you want to help your insurance clients and boost your sales at the same time. "Persuasive Selling is a rare find, uncomplicating the intricate process of relationship sales with streamlined principles of human psychology. It's a gem." - Robert B. Cialdini, Ph. D., author of Influence Science and Practice But don't be mistaken, this book is for more than just insurance agents. Anyone, agency or company, in the industry will benefit from reading Persuasive Selling for Relationship Driven Insurance Agents. Why? Because we all have to sell ourselves and our ideas. Even if you're not in insurance you'll benefit from understanding the sales process and how to ethically persuade at every step. "Your basic recipe in this book is how to have winning relationships. Certainly, influencing people is part of that for many roles, but Brian's message is as important to a spouse, parent, child, bricklayer, janitor, lawyer, etc., as it is to someone selling insurance." - Dean Hildebrandt, President, Assurex Global Insurance is a noble industry because it serves two primary functions: 1) insurance helps people get back on their feet after something bad has happened, and 2) insurance stimulates our economy. Despite those noble functions, buying insurance isn't a "feel good" purchase like getting a new car, big screen television, or buying a new home. Unlike those, you hope you never have to use your insurance products. That makes insurance a necessary evil in the eyes of many people, an expense most would rather do without. As an insurance agent you have a lot going against you. But there's hope When you understand the psychology of persuasion - what causes one person to say yes to another - helping people fill their insurance needs becomes much easier. "Brian Ahearn understands the insurance business and what it takes to win as an agent." - Tony Burkhart, President, Burkhart Insurance Agency, Inc. What will you get from reading this book? Here is just a sampling of what you'll learn: Learn scientifically proven psychology that will make it easier for clients to say yes to the protection you know they need. Find out what psychology is best to use during each step of the sales cycle. See how to DEAL with different personality types. Understand how to build relationships quicker, easily deal with objections, and close more sales without coming across as "salesy". Learn from real world insurance examples and case studies. Read this book to increase your book of business, create an easier sales process, and actually enjoy working with your clients.

Would understanding how people typically think and behave beforeyou engage in a difficult conversation, tough negotiation, or make a simple request be helpful? Of course. Brian Ahearn's new book, Influence PEOPLE, explores the science behind the influence process--what drives people to take the actions you want them to take, without manipulation or trickery. Throughout the book you'll learn how to influence PEOPLE, in the workplace, at home, and in social interactions. This book isn't about changing people's minds or simply convincing them what you want them to do is right. It's much more than that; it's about changing people's behavior. Positive thoughts, and even agreement from others, only go so far--and seldom lead to a change in behavior. This book will help you bridge the gap between good intentions and actions. With more than 30 years of business experience and 15 years studying the influence process, Brian Ahearn shares with you the good, the bad and the ugly when it comes to moving people to action. Tired of hearing prospective clients say they need to "think it over" when you make a proposal? Ever leave a situation only to find yourself thinking, "I should have said..."? It does you little good to come up with the right word or phrase after the moment has passed. Does trying to gain consensus with your co-workers or team bear a striking resemblance to herding cats? Here's just a handful of thought-provoking things you'll learn: How a major insurance company quickly recovered from a $700,000 mistake using Post It(TM) notes. Why J. C. Penney's move to simplified pricing was a disaster despitebeing conceived by some very smart marketing executives. How Bernie Madoff "made off" with our money. The unrecognized power of saying thanks and responding properly to thanks. How persuasion can help double your response rate at half the cost. Only 20 people in the world hold the Cialdini Method Certified Trainer(R) designation and Brian Ahearn is one of the chosen few. He illustrates the practical application of the principles of influence popularized by Robert Cialdini in his bestselling books Influence: Science and Practice. After reading Influence PEOPLE, Cialdini wrote: "Influence PEOPLE is a treasure trove of instructive and entertaining personal accounts, informative research results, and extraordinarily useful tips for becoming consistently more influential. It shouldn't be missed." Dave Lakhani, author of Persuasion: The Art of Getting What You Want and Subliminal Persuasion said: "In Influence PEOPLE, Brian breaks persuasion down into manageable and easy to use chunks that anyone can learn and apply. He takes an idea that can be as complex as you'd like to make it and helps you learn in a fun, easy style." Don't wait any longer Get your copy of Influence PEOPLE today. You can start applying the strategies immediately and see how seemingly small adjustments to your communications can have outsized impact. It's all about seizing those Powerful Everyday Opportunities to Persuade that are Lasting and Ethical.