Caroline Besnard

Build to Sell is a powerful exploration of lean principles applied to product creation. It's filled with practical advice and real-world examples, making it a must-read for anyone dedicated to building products that truly resonate with their audience. - Jeff Gothelf, Author of Lean UXI love this book-I wish I had written it There is no greater waste than a product that doesn't sell. It's the handbook we need to start thinking about designing not just products people like, but products people love. - Michael Ball , Shingo-prized author of The Lean StrategyESCAPE FEATURE FRENZY AND BUILD TO SELLAre you trying to bring a new product concept to life, find market fit for your brilliant idea, scale up a promising product, or revitalize an existing one? Dive into a world where products don't just work-they captivate Build to Sell is a transformative journey enriched by decades of experience in the tech industry. Explore groundbreaking strategies that mesh proven lean engineering with modern product management. Unlock the secrets of: - EMOTION-CENTRIC DESIGN: Dive deep into user emotions and shape experiences without bias.- CHIEF PRODUCT ENGINEER: Become a visionary leader, blending technical expertise with strategic and financial insight.- PERFORMANCE-BASED PRODUCT: Focus on enhancing performance, not merely adding features.- DESIGN TO COST: Combine creativity with cost control to ensure profitability. With real-life examples, thought-provoking concepts, and vivid visuals, this guide equips you to transform offerings into market sensations. Ready to lead a product revolution?