Carolyn A. Martin

A managers guide to taking advantage of powerful demographic forces that are causing a "generational shift." If you're managing a mix of employees of all ages from teens to retirees and finding it takes more time and skill than ever before, you'll welcome the insightful methods and tools in this book.

A practical "how to" guide on understanding and managing the youngest cohort of workers. With three to four job experiences or internships under their belts, the Gen Yers pose new challenges for organizations that are already spending time, energy, and money recruiting and training young talent.