Chris Newbold

Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.

Principles of Festival Management is a complete guide to developing and running a festival from inception to evaluation, covering all aspects of festival management and key central issues and contemporary debates. It focuses on the practical skills and knowledge needed for successful festival management, with a step by step approach to the planning, managing and staging processes. Theoretically underpinned, it provides a combination of management perspectives, practical advice and festival studies understandings across a diverse range of festivals, art-forms, audiences, locations, impacts and business models, enabling readers to think critically about the many challenges facing festivals managers. Principles of Festival Management provides the reader with a single port of call for developing and running a festival from inception to evaluation, covering all aspects of festivals management and discussing the key central issues and contemporary debates (such as financing, volunteering, security and much more). It is a vital resource for undergraduate and postgraduate students and academics in the fields of events, festivals, arts, music industry and cultural management and leisure and tourism studies, as well as early career festivals managers and employees.

Principles of Festival Management is a complete guide to developing and running a festival from inception to evaluation, covering all aspects of festival management and key central issues and contemporary debates. It focuses on the practical skills and knowledge needed for successful festival management, with a step by step approach to the planning, managing and staging processes. Theoretically underpinned, it provides a combination of management perspectives, practical advice and festival studies understandings across a diverse range of festivals, art-forms, audiences, locations, impacts and business models, enabling readers to think critically about the many challenges facing festivals managers. Principles of Festival Management provides the reader with a single port of call for developing and running a festival from inception to evaluation, covering all aspects of festivals management and discussing the key central issues and contemporary debates (such as financing, volunteering, security and much more). It is a vital resource for undergraduate and postgraduate students and academics in the fields of events, festivals, arts, music industry and cultural management and leisure and tourism studies, as well as early career festivals managers and employees.