Cordelia Friesendorf

This book explores how decentralized finance (DeFi) can disrupt traditional centralized finance including the business areas of insurance companies, banks, money markets, and bonds.

Start-ups are high-risk enterprises that are unattractive to conventional financiers, but absolutely suited to private equity (PE) and venture capital (VC) investors who seek rewards and are therefore willing to accept risk. When investing in a digital platform start-up in Germany, what criteria do PE and VC investors look for?

This book explores how decentralized finance (DeFi) can disrupt traditional centralized finance including the business areas of insurance companies, banks, money markets, and bonds. DeFi is not a company or a single product, rather it is a collection of products or services. As part of the Ethereum ecosystem, DeFi services are provided as Decentralized Applications (dApps), which require smart contracts to lock in assets for processing transactions. Changing consumer expectations, the availability of affordable technologies, and entrepreneurial drive create space for DeFi. Geopolitical crises and trust deterioration exacerbate the need. This book explains the concept of DeFi, the technological opportunities, the current reality and status quo of business transactions, and demonstrates the potential for future use and the eventual transformation of the financial industry. It further provides a comprehensive analysis of the real-world applications of DeFi, the Decentralized Ledger Technology (DLT), and digital assets, as well as their potential risks to consumers and financial institutions to bankers, managers, investors, and policymakers.

Start-ups are emerging, non-conventional enterprises that enter established markets with radically different products, displace incumbents, create new markets, and promote economic growth through innovation. Start-ups are often faced with many challenges that may threaten their survival, which can often be overcome by securing steady financial support. Start-ups are high-risk enterprises that are unattractive to conventional financiers, but absolutely suited to private equity (PE) and venture capital (VC) investors who seek rewards and are therefore willing to accept risk. The success stories of global digital platform start-ups have attracted PE investors in particular. When investing in a digital platform start-up in Germany, what criteria do PE and VC investors look for? How should entrepreneurs prepare for VC funding? What strategies should they use? The authors examine these questions in this book and provide a comprehensive analysis of the German start-up, digital platform, PE, and VC ecosystems. The book exposes entrepreneurs, investors, mergers and acquisitions experts, regulators and policy-makers to the market's workings and pain points so that they can help create a German start-up ecosystem that is as functional as the other organized industries.

Digitale Gesundheitsanwendungen (Apps auf Rezept) sind Medizinprodukte, die auf Technologien basieren. Das Digitale-Versorgung-Gesetz lässt die Verschreibung digitaler Lösungen zu. Somit will Deutschland in digitaler Versorgung Vorreiter sein. Gelingt dieser Erfolg? Wie betrachten die Akteure die Digitalisierung? Auf welche Pain Points müssen Ärzte, Versicherungen und Start-ups achten? Cordelia Friesendorf und Sabrina Lüttschwager bereiten die Praktiker im Gesundheitswesen mit dem aktuellsten Know-how vor, den Branchenerfolg zu gestalten.

Mobility in Germany is embracing market changes like never before. Megatrends, notably, digitalization, urbanization and sustainable thinking are driving Germany’s mobility transformation such that traditional players are rethinking their business models and new companies are constantly seeking market penetration. This book captures these changes in a holistic approach to depict Germany’s mobility transition driven by innovation. Beginning with an evaluation of the market environment and megatrends impacting mobility, the book compares and contrasts traditional mobility business models with those of the new entrants. Using business management techniques and a detailed survey on customer perspectives, this book equips mobility professionals, policymakers, entrepreneurs and researchers with concise, critical and up-to-date analysis of the developments in German mobility and provides valuable insights into new business models that offer user-oriented, futuristic and sustainable mobility solutions.

Der digitale Wandel erfasst alle Wirtschaftsbereiche. Jedoch blieb das lukrative internationale Auslandszahlungsverkehrsgeschäft der Banken hiervon unberührt. Disruptive Innovationen wie Kryptowährungen, Blockchain-Technologien und neue Geschäftsmodelle wie FinTechs verändern auch dieses Geschäftsfeld. Welche Herausforderungen gibt es hierbei? Wie findet diese Transformation statt? Auf welche Pain Points müssen Banker, IT-Entwickler sowie Behörden vorbereitet sein? Cordelia Friesendorf und Julian Stern rüsten die praxis-orientierten Leser mit dem aktuellsten Knowhow und den notwendigen Tools aus, um die Digitalisierungsprozesse voranzubringen.