Dan Kennedy

Accept Nothing Less Than the Sale Made! The old economy is shattered and GONE FOREVER. It is never coming back as it was…and many sales professionals will become extinct waiting for it to return. However, if you plan to stick around (and succeed), then you must know this about the emerging, new economy: the power has returned to the consumer. Tolerance for anything ordinary is zero. Gone are the days of surplus customers on buying sprees, happily buying and freely spending. In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than “Millionaire Maker” Dan Kennedy? Kennedy covers:Adapting to The New Economy ConsumerHow to STOP PROSPECTING Once And For All—and why you mustPut the awesome power of TAKEAWAY SELLING to work—in any environmentIf you’re in a commodity business, get out!—how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New EconomyThe One Thing to do, to leverage The New Economy’s “Chaos of Choices” to your benefitHow Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool The 6-Step No BS Sales Process: finally, a reliable system you can stick with!6 Ways Sales Professionals Sabotage ThemselvesBS that Sales Managers shovel onto salespeople—beware! How to switch from One-to-One to One-to-Many with Technical Tools8 Steps to getting past any “No”How to CREATE TRUST (FAST) in the trust-damaged, post-recession worldResiliency is a skill, not a character trait: the self-improvement required for sales improvementDan Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than one million business owners annually as an advisor and business coach. Widely celebrated as “the millionaire-maker’ with a long track record of taking entrepreneurs to seven-figure incomes and to multi-millionaire wealth, his deliberately provocative, blunt, “No B. S.” approach has earned him the title as the “Professor of Harsh Reality.” Includes:INSIDE! FREE – Glazer-Kennedy University Webinar SeriesFREE – Elite Gold Insider’s Circle Membership*FREE – Income Explosion Guide & CD

Sex Sells…With a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted - and shockingly, it wasn't sex! Yes, ultimately a sure thing was involved, but if that was really her clients' main objective, they could have gone elsewhere for a lot less. The business she was really in? Selling a fantasies. Fantasies inspire, excite and motivate - they make us feel good about ourselves. We all buy fantasies everyday - from a car dealership, a spa, a realtor. The salesman that masters the art of selling fantasies can write his own check. Now the Mayflower Madam shows you how - in a way you've never dreamed of. This one-of-a-kind sales guide works for any business and any salesperson. Through racy examples and entertaining anecdotes, discover how to:Unearth your prospects' unspoken expectations so you can create a sales design that delivers the goodsFigure out what business your customers want you to be in - and how to reverse engineer it so your customer actually receives that experienceBe selective and attract affluent customers where price is not a barrierReverse the sales process, creating a sales choreography to take control of your prospectQuickly establish your clients' trust - lessons from a business where trust is hard to come byPlus get Sydney's 25 XXX-Rated Sales Secrets! Provocative and clever, Biddle Barrows brilliantly addresses hidden, overlooked and neglected aspects of selling. Through her own experiences, she takes you where no other sales expert has ever taken you and equips you to fine-tune your own sales process providing the ultimate payoff![REVIEW:] The fast-talking, closing-obsessed salesperson of the past is dead and doesn’t know it. Potential customers hate being bullied; though they may cave in the face of such old-style aggression, they won’t be back and they won’t send referrals. Barrows and Kennedy make an irrefutable case that people are more beguiled by an approach centered on providing an experience consistent with inner desires than a pressure-sell. Barrows urges listening first, then selling clients what they yearn for. “What problem are they trying to solve, what pain are they seeking to al-leviate or avoid? What pleasure or gain are they hoping to experience? What do they see as the ideal outcome and how will that make them feel?” This approach meets less sales resistance than trying to convince people to want what is already on hand. The author and co-author are an absolutely unique duo in the sphere of marketing. Sydney Biddle Barrows first came to the public’s notice when labeled by the press as the “Mayflower Madam,”—mistress of a highly lucrative out-call service, called Cachet. She is now a highly in demand public speaker, business mentor, and management consultant. Dan Kennedy is a consulting guru whose daily fee (which folks line up to pay) is about the same as the average annual per capita income in the U. S.. His eleven previous books include The No B. S. series of specialized sales guides. According to Barrows and Kennedy, the smart seller should shift focus from products and pricing, to the minds of customers, and put their energy into building honest relationships. Those who aren’t sure exactly what business they’re really in (answer: whatever legal business the clients want you to be in) will soon be out of business. Niche businesses are lucrative, but sub-niches serving a very particularized segment are even more suc-cessful because the seller can tailor their approach to more closely match expectations. One proviso: the techniques detailed here apply without modification only to those serving clients with plenty of disposable cash. Individuals on limited budgets might like to be catered to, but they still check the price tag. Several additional sales specialists contribute short sections that reinforce Barrows’ and Kennedy’s priorities through examples of their own successes and learning experiences. The general approach is concerned with ending overt coercion in the sales process; it’s about deeply understanding the movies playing in clients’ heads. That’s the direction of the future for the entire occupation. Don’t discount the advice of the madam and the madman; they might know more about your business than you do. (January) Review by: Todd Mercer, Foreword magazine, January/February 2009

Become a money magnetRead this book and in just a few months make more money than you have in years. Sound unbelievable? That's Dan Kennedy's specialty. Dan "Millionaire Maker" Kennedy has helped many thousands of entrepreneurs create "the wealth surge experience." By making a few calculated changes, you'll attract more opportunity and money than you ever dreamed possible. That's right--attract--not create, not develop, not identify, but become an opportunity magnet. These eleven breakthrough strategies turn your business into a springboard to unimaginable riches. Eliminate ingrained "wealth-blocking" thinking with hard-nosed, practical tactics for organizing, marketing and managing a business for maximum profit. The powerful tips in this book (and in the Wealth Attraction seminar--worth $2,000--on the CD) will change your life and put you on the fast track to magnetically attract much greater wealth. INSIDE! FREE--Wealth Email CourseFREE--$995.00-Value Seminar TicketsFREE--Tele-seminar InvitationFREE--Newsletters