Dan Prud'homme

This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real world applications. Divided into three parts, it explores critical aspects of global business, introducing readers to relevant topics, and examining core concepts and their applications through about 40 case studies. Since the first edition was published in 2017, the global business landscape has undergone profound transformations, reshaping how companies operate, compete, and innovate. This new edition incorporates critical developments in the aftermath of the COVID-19 pandemic to provide leaders with a comprehensive understanding of today’s global business environment. New and updated case studies illustrate the magnitude and complexity of global business, highlighting the roles of various stakeholders. In addition to insights on emerging markets, this edition sheds a new light on reglobalization, economic nationalism and geopolitical tensions, technological innovation and digital transformation, and sustainability, enabling readers to stay informed about ever-evolving trends. By demonstrating how theories and concepts work in real-world business settings, this book provides readers with the essential tools to analyze and respond to global business challenges effectively. Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find Global Business stimulating, since it demonstrates how theories and concepts work in real-world business settings.

This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real world applications. Divided into three parts, it explores critical aspects of global business, introducing readers to relevant topics, and examining core concepts and their applications through about 40 case studies. Since the first edition was published in 2017, the global business landscape has undergone profound transformations, reshaping how companies operate, compete, and innovate. This new edition incorporates critical developments in the aftermath of the COVID-19 pandemic to provide leaders with a comprehensive understanding of today’s global business environment. New and updated case studies illustrate the magnitude and complexity of global business, highlighting the roles of various stakeholders. In addition to insights on emerging markets, this edition sheds a new light on reglobalization, economic nationalism and geopolitical tensions, technological innovation and digital transformation, and sustainability, enabling readers to stay informed about ever-evolving trends. By demonstrating how theories and concepts work in real-world business settings, this book provides readers with the essential tools to analyze and respond to global business challenges effectively. Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find Global Business stimulating, since it demonstrates how theories and concepts work in real-world business settings.

This book evaluates the risks that China’s intellectual property (IP) regime poses to innovation. China's IP regime has been heavily criticized as potentially stifling innovation. However, the country’s innovation capabilities have risen significantly and major reforms have recently been made to its IP regime. How risky, really, is China's IP regime for innovation? This book investigates this question at different units of analysis based on a multidisciplinary assessment involving law, management, economics, and political science. Specifically, it critically appraises China's substantive IP laws, measures for boosting patent quantity and quality, measures for transmitting and exploiting technological knowledge, new experimental IP measures, and China's systems for administering and enforcing IP. Practitioners and scholars from various backgrounds can benefit from the up-to-date analysis as well as the practical managerial tools provided, including risk assessment matrices for businesses and recommendations for institutional reform.