David Crockett

In his own inimitable style, Davy Crockett describes his earliest days in Tennessee, his two marriages, his career as an Indian fighter, his bear hunts, and his electioneering.

Davy Crockett—frontier humorist and teller of tall tales, politician, rough-and-ready hero—comes to life in what is usually known as his "Autobiography." Surrounded by such a mass of folklore, Crockett became completely entangled in myth. The modern reader will therefore welcome this facsimile edition of his original 1834 Narrative, accompanied by explanatory notes, background material, and corrections of errors in fact. Crockett gives readers "a plain, honest, homespun account of my state in life," while editors James Shackford and Stanley Folsmbee author a critical introduction that traces his influence on American cultural memory and tracks his place among folk heroes of the ages.

"Narrative Of The Life Of David Crockett, Of The State Of Tennessee" is an enthralling autobiography capturing the essence of American frontier life. David Crockett, a Tennessee pioneer, recounts his adventures in the untamed wilderness, embodying the spirit of independence and manifest destiny. Through his narrative, readers delve into the rugged landscapes and encounter the challenges and triumphs of frontier existence. Crockett's journey isn't merely one of hunting game but also navigating the complexities of politics, ultimately leading him to Congress. This biography weaves together folklore and legend, portraying Crockett as a larger-than-life figure, emblematic of the American frontier spirit. His exploits resonate with readers as he embodies the archetype of the American pioneer, forging a path through the wilderness with grit and determination. Within these pages, readers witness the evolution of a man from humble beginnings to a prominent political figure, shaping the destiny of a burgeoning nation. Crockett's narrative serves as a testament to the resilience of the American spirit and the enduring legacy of those who dared to venture into the unknown territories of the frontier.

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Jonathan Belcher (1681/2-1757) was born the son of a Massachusetts tavernkeeper. Once his father, Captain Andrew Belcher, got into shipping; however, he soon became one of the wealthiest men in New England who could afford to send his son to Harvard and then on a tour of Europe. Jonathan set sail in 1704 to England where he first spent time researching his family history. He then traveled through Holland and Germany, keeping a journal, which is published herein. And it was during his European travels, Crockett contends, that Belcher became a Freemason, possibly the first American-born Freemason. Even apart from the freemasonry question, the journal is delightful. Jonathan had a knack for making friends within hours of arriving in any strange city and his journal is filled with descriptions of his new acquaintances and their families, their houses and the sightseeing trips they took him on. In his lively, direct style he tells us about the towns and villages of early 18th century Holland and Germany, the appearance of the houses, the ways of fishing and farming, the windmills, the wealth of the merchants, poorhouses, prisons and churches. He concludes his journal with a mileage and expense account, for the enlightenment of "any that are desirous to make the same tour which I have." Back to London, Belcher was introduced to the Royal family, which would eventually lead to his appointment in 1730 as Royal Governor of Massachusetts and New Hampshire. The latter part of the book tracks his successes and shortcomings in that position.

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Ethnography in Marketing and Consumer Research is intended to assist researchers in employing ethnographic methods in marketing and consumer research. This is in response to the demands of practitioners, students, and academics who want to know more about ethnographic research, but who may not have had a formal training or exposure. Ethnographic research is concrete evidence of what is conventionally referred to as qualitative (or sometimes, interpretive) research. Ethnography is increasingly used to explore marketing and consumer issues, designing products, services and systems that improve people's daily lives. The authors offer a step-by-step approach to conducting ethnography in business and consumer settings with some examples. This monograph also provides a framework and some general principles.