David Jobber

Curious about how marketers tackle challenges like sustainability, climate change, privacy and AI? Or how they harness data and technology to understand their audiences? Now in its 8th edition, Foundations of Marketing explores these pressing questions, offering up-to-date insights through real-world applications of marketing concepts, case studies, and contemporary examples. The book’s value theme continues to provide a strong conceptual framework, helping students understand how marketing creates, communicates, and delivers value in a rapidly changing landscape. This leading textbook reflects recent advancements in marketing research and practice, making it an essential resource for today’s marketing students. Discover: The impact of generative AI across the field of marketing practice, in areas such as customer service, content marketing and advertising The growing importance of digital and social media marketing, covered throughout the book How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels Important developments in the field of sustainable marketing Both a Managerial and Consumer perspective to marketing Key features: Marketing Spotlights highlight the marketing innovations of brands such as Lidl, Hoka, Singapore Airlines and Decathlon. Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Europe and internationally. Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. End of Chapter Case Studies covering businesses such as Quorn, IKEA, Aveeno Skincare and Victoria’s Secret provide students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. Foundations of Marketing is available through McGraw Hill’s Connect® learning platform as an interactive, adaptive eBook alongside a wealth of ready-made course content for teaching, learning, practice and assessment. With a variety of tools to help with course management, insight and tracking, Connect helps faculty and institutions improve student outcomes and deliver courses more efficiently. To learn more, visit mheducation.co.uk/connect. Key Connect® features for this edition include: Application Based Activities that provide students with a real-world experience and provides the opportunity to synthesize information and use critical thinking skills to solve realistic scenarios. Coverage includes digital and social media marketing, marketing ethics and Artificial Intelligence Marketing Analytics exercises that challenge students to make decisions using metrics commonly seen across marketing professionals Assignable case studies with associated multiple-choice questions to test understanding and application of topics covered in the case study New ‘iSeeit!’ videos with associated questions to aid learning and supplement the content of the book, allowing students to test their understanding of key concepts John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark (Sønderborg)

The definitive text that connects sales theory to the practical implications of selling in today's world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace. Fully updated with the latest case studies and practical exercises, the new edition covers leading research into the use of technology to enhance the selling process, as well as the recent thinking in customer relationship management and the interactions between sales and marketing functions. The text is well grounded for undergraduate and postgraduate students in business management or marketing degrees, as well those studying MBA or sales professionals in the field. The new edition offers: Expanded coverage of the management of sales channelsUpdated content on the role of social media and artificial intelligence in sellingA fully revised chapter on sales managementIncreased coverage of strategic selling and partneringDiscussion on the interactions between sales and marketing functionsExtended discussion on customer managementNew and updated practical illustrations, examples and cases About the authors: David Jobber is Emeritus Professor of Marketing at University of Bradford and has served on the editorial boards of numerous marketing and sales management journals. He was appointed as Special Advisor to the Research Assessment Exercise panel and has also received the Academy of Marketing Life Achievement award for distinguished services to marketing. Geoff Lancaster is Dean of Academic Studies at the London School of Commerce. He was formerly Senior Examiner and Academic Adviser to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management. Kenneth Le Meunier-FitzHugh is a Visiting Fellow at IMD (Switzerland), Warwick University and EIPM. He has taught at several universities in the UK including the LSE, St Andrews, Cranfield and UEA. He has also held senior sales and marketing roles in the past for several organisations, including Yamaha and HSBC.

The fully updated eighth edition of Principles and Practice of Marketingcontinues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life. Find out:* How the bandwagon effect has contributed to the success of online group buying* How IKEA delivers sustainable cotton and timber products to millions of customers* How social marketing is combatting an obesity crisis* How the relaunch of Netto became a case of fighter branding* How crowdsourcing is evolving advertising* How Abercrombie & Fitch's store environment could be heading it into the darkKey Features: * A brand new chapter on Relationship Marketing* Newly updated structure to focus on the importance of Customer Value* Fully updated to cover the latest technologies and digital developments * New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon* 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney). * Fully updated and streamlined pedagogy including refocused recommended readings at the end of each chapter, allowing you to expand your knowledge* New AdInsight boxes including active QR codes to keep you up-to-date with the latest marketing campaigns and examples