David M Jones

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising.

The history of ancient South America focuses on stories of bloodthirsty gods, human sacrifice and the lust for gold. This book goes much deeper to reveal the truth about one of the world’s largest empires. It opens with an account of the Inca empire of the sun, from its days as a small city-state to its incredible expansion under the first great Inca leader, Pachacuti Inca Yupanqui. By the end of his reign in 1471, most of what is modern Peru and Ecuador were under Inca control, and by the time of the Spanish conquest, their empire had grown to include Bolivia, northern Chile, and parts of Argentina and Colombia. The final chapter in this section is on power and warfare, including the Moche State, the Kingdom of Chimú and the Inca Empire. The second part of the book tells the story of myth, legend, religious beliefs and rituals. The ancient belief system of the Incas grew from a desire to explain the forces of nature, and the mysteries of creation, life and death. Rituals developed, including human and animal sacrifice, and honouring the gods lay at the heart of everyday lives. This authoritative volume combines expert text with hundreds of illustrations, photographs and maps depicting the art, architecture, and sacred sites. This enthralling history of South America, with its descriptions of sun gods and sacrifice, contains much that is alien to modern thought, yet, in its emphasis on the importance of the natural world in its mythology, still speaks poignantly to us today. A fascinating study of power, politics, war and the empire building that shaped one of the biggest and most sophisticated civilizations in history. An awe-inspiring exploration of the legends, mythology and culture of the Inca Empire and the peoples of the sun. Discover the truth behind the mystery of the Nazca lines in the desert, the Islands of the Sun and Moon in Lake Titicaca, the worship of the Inca Inti or sun king, and the cult of ritual sacrifice. 500 photographs, including statues, sculptures, paintings, maps and fine art illustrations.

Investigating 20th century Chinese ideology through the two main elements of passionate belief and cultivation of rage, this timely book examines how Maoist thinking has influenced Western politics. Tracing the origins of Maoist ideas in Western politics, David Martin Jones and M. L. R. Smith expertly apply the principles of strategic theory to provide an understanding of how Mao’s ideas made their way from China into Western societies where they exert a profound and little understood impact on contemporary political conduct. The book offers critical insights into key theoretical discourses and their practical applications, including: Maoism, Orientalism and post-colonial discourse theory, Maoism and the mind, and Maoism and the politics of passion. Forward-thinking in its approach, it addresses the important question of where Maoism will end, analysing the trajectory that Maoism is likely to take and what the cumulative impact of it upon Western societies may be. This invigorating read will be a fascinating resource for scholars of political theory and history wishing to gain an insight into the impact of Maoist ideas in the West. It will also provide students of international politics and international studies with a much greater understanding of China’s revolutionary thinking in world politics.‘This insightful volume exposes the influence of Maoism on left wing intellectuals in the West. Jones and Smith reveal how not just Mao’s thought but the anti-democratic and often inhumane practices that came to be associated with China’s Cultural Revolution are today being rehabilitated in woke form. This superb book is a must-read for anyone wanting to understand what lies behind today's dominant political trends.’– Joanna Williams, Founder and Director of Cieo, UK

Lethe - and other poems is an unchanged, high-quality reprint of the original edition of 1882. Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres. As a publisher we focus on the preservation of historical literature. Many works of historical writers and scientists are available today as antiques only. Hansebooks newly publishes these books and contributes to the preservation of literature which has become rare and historical knowledge for the future.

This bundle contains Automotive Electricity and Electronics AND Year Access to Automotive Electricity and Electronics ONLINE.

This bundle contains Automotive Electricity and Electronics AND Accompanying Tasksheet Manual.

Suitable for students with no experience in electricity and electronics, this volume in the CDX Master Automotive Technician Series introduces students to the basic skills and tools they need to perform electrical diagnosis in the shop. Utilizing a "strategy-based diagnostics" approach, this book helps students master technical trouble-shooting in order to properly resolve the customer concern on the first attempt. •Outcome focused with clear objectives, assessments, and seamless coordination with task sheets•Teaches foundational concepts necessary for electrical diagnosis and repair, at the appropriate level for students coming to the topic for the first time•Progresses from basic electrical principals, simple circuitry, and electrical components to more complex concepts, such as starting, charging, and lighting•Familiarizes students with industry-standard tools (particularly the multimeter), wiring repairs and diagrams, and diagnosing a circuit with service information•Offers instructors an intuitive, methodical course structure and helpful support tools for a first semester course in electricity and electronicsAutomotive Electricity and Electronics makes the basics of automotive electrical accessible and engaging, setting students up for success in advanced electrical courses and in the workplace. About CDX Master Automotive Technician SeriesOrganized around the principles of outcome-based education, CDX offers a uniquely flexible and in-depth program which aligns learning and assessments into one cohesive and adaptable learning system. Used in conjunction with CDX MAST Online, CDX prepares students for professional success with media-rich integrated solutions. The CDX Automotive MAST Series will cover all eight areas of ASE certification.

This boxed set of two encyclopedias charts the rise and fall of the ancient American empires - including the Chavin, Paracas, Moche, Olmec and Zapotec. It is an absorbing guide to the lost world of the peoples of the sun, their awe-inspiring history, myths and culture. You can explore dozens of vitally important World Heritage sites, including Teotihuacan, Cuzco and the Nazca lines. It describes burial practices, mummies, ritual sacrifice and the importance of gold as well as exploring the impact on native religion of the coming of Christianity. 1000 stunning photographs, statues, sculptures, paintings, maps and illustrations reveal an amazing visual history. This two-volume comprehensive and authoritative history describes the political, military and social world of ancient America. It explores the region's vivid mythology, including tales of creation, earth and sky; legends of the gods, goddesses and heroes; and stories of fertility, harvest and the afterlife. The first book focuses on the Maya and Aztec civilizations of Mexico and Central America, and the second on the Inca Empire that stretched the length of South America. Taking in many other cultures, this is a perfect introduction to the subject and also a stunning visual record of a fascinating period that has helped to shape our world.

This is the story of the ancient Andean art, exploring the development of fine and applied art and architecture. Site plans, maps and over 250 illustrations represent the very finest buildings and artworks of these cultures. It is the perfect introduction to the subject for anyone who wishes to find out more about these extraordinary peoples who have helped shape the cultural development of our world.

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising.

This text explores four major features of human society in their ecological and historical context: the origins of priests and organised religion; the rise of military men in an agrarian society; economic expansion and growth; and civilising and decivilising trends over time.

This text explores four major features of human society in their ecological and historical context: the origins of priests and organised religion; the rise of military men in an agrarian society; economic expansion and growth; and civilising and decivilising trends over time.

This survey of the changes in education and socialization in the former USSR examines the institutions that are shaping the first post-Soviet generation. Chapters provide reports on such questions as diversification and the development of independent schools, curriculum reform and democratization.

This survey of the changes in education and socialization in the former USSR examines the institutions that are shaping the first post-Soviet generation. Chapters provide reports on such questions as diversification and the development of independent schools, curriculum reform and democratization.

The most agonizing and protracted of all the Soviet reform debates has been the debate over economic reform. This anthology of essays and roundtables from party, professional and literary journals surveys the key issues in the market debate.

The most agonizing and protracted of all the Soviet reform debates has been the debate over economic reform. This anthology of essays and roundtables from party, professional and literary journals surveys the key issues in the market debate.

This is an abridged translation of the principal Chinese textbook on civil law, which was published as part of the restructuring of China's legal system following the Third Plenum of the Chinese Communist Party in late 1978. Because the closest thing China has to a civil code - the General Provisions of Civil Law enacted in 1986 - is very incomplete, this treatise is an authoritative source on the subject. "Basic Principles of Civil Law in China" translates those portions of the Chinese text that are likely to be most useful for foreigners dealing with China, such as material on contracts, torts, joint-ventures, negotiable instruments and technology transfer. It also contains general material on such matters as agency and partnership, the general principles of juristic persons, and statutes of limitations.