Di McLanachan

A SHORT COURSE IN PERSUASION AND INFLUENCE BASICS. 7 Lessons in Persuasion and Influence is a quick course in persuasiveness, giving you everything you need to know in just seven short chapters. From understanding how people make decisions to increasing your authority and building rapport, you'll rapidly develop the ability to influence others. * Lesson 1: What is influence? * Lesson 2: Conveying the right image * Lesson 3: Becoming a voice of authority * Lesson 4: Speaking the language of influence * Lesson 5: Filtered thinking * Lesson 6: Flexible influencing * Lesson 7: Proven persuasion techniques Explore the main themes and ideas in persuasion and influence, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Persuasion and Influence is your fastest route to success. ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

A SHORT COURSE IN CUSTOMER CARE BASICS. 7 Lessons in Customer Care is a quick course in looking after people, giving you everything you need to know in just seven short chapters. From interacting with customers to communication excellence, you'll discover how closely allied customer care is to marketing and how to manage the messages your organisation is sending out to the world. * Lesson 1: Customer care is more than just saying 'Have a nice day' * Lesson 2: How do you measure up? * Lesson 3: How do your customers think you measure up? * Lesson 4: Deliver more than your customers expect * Lesson 5: Excellence in communication * Lesson 6: Attitude is everything * Lesson 7: Plan to excel Explore the main themes and ideas in customer care, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Customer Care is your fastest route to success. ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

If you want to be the best, you have to have the right skillset. From effective business writing and presentations to running productive meetings, THE ULTIMATE BUSINESS COMMUNICATION BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas, and bring it all together with practical exercises. This is your complete course in business communication. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

If you want to be the best, you have to have the right skillset. From influencing and persuading to choosing a negotiating style and using NLP, THE ULTIMATE NEGOTIATION BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas, and bring it all together with practical exercises. This is your complete course in negotiation. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

If you want to be the best, you have to have the right skillset. From sales strategy and account management to negotiation and customer service,THE ULTIMATE SALES BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in successful selling. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Sunday - Explore factors that influence, both positively and negatively and discover how influencing is sellingMonday - Understand the power of personality and charisma and ensure you are putting the right message acrossTuesday - Use the Assertiveness Sentence technique to sound more confident in any situationWednesday - Discover the three elements of communication and how to use them to build rapid, effective rapport with othersThursday - Learn to recognize the internal filters that we all have and utilize them in patterns of persuasionFriday - Use NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreementSaturday - Learn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula

The ability to look after your customers is crucial to anyone who wants to advance their career. Written by Di McLanachan, a leading expert on customer care as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to keep your customers happy and coming back. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!