Dolores Albarracin

This book explains how actions and inactions arise and change in social contexts, including social media and face-to-face communication. Its multidisciplinary perspective covers research from psychology, communication, public health, business studies, and environmental sciences. The reader can use this cutting-edge approach to design and interpret effects of behavioral change interventions as well as replicate the materials and methods implemented to study them. The author provides an organized set of principles that take the reader from the formation of attitudes and goals, to the structure of action and inaction. It also reflects on how cognitive processes explain excesses of action while inaction persists elsewhere. This practical guide summarises the best practices persuasion and behavioral interventions to promote changes in health, consumer, and social behaviors.

Conspiracy theories spread more widely and faster than ever before. Fear and uncertainty prompt people to believe false narratives of danger and hidden plots, but are not sufficient without considering the role and ideological bias of the media. This timely book focuses on making sense of how and why some people respond to their fear of a threat by creating or believing conspiracy stories. It integrates insights from psychology, political science, communication, and information sciences to provide a complete overview and theory of how conspiracy beliefs manifest. Through this multi-disciplinary perspective, rigoros research develops and tests a practical, simple way to frame and understand conspiracy theories. The book supplies unprecedented amounts of new data from six empirical studies and unpicks the complexity of the process that leads to the empowerment of conspiracy beliefs.

Conspiracy theories spread more widely and faster than ever before. Fear and uncertainty prompt people to believe false narratives of danger and hidden plots, but are not sufficient without considering the role and ideological bias of the media. This timely book focuses on making sense of how and why some people respond to their fear of a threat by creating or believing conspiracy stories. It integrates insights from psychology, political science, communication, and information sciences to provide a complete overview and theory of how conspiracy beliefs manifest. Through this multi-disciplinary perspective, rigoros research develops and tests a practical, simple way to frame and understand conspiracy theories. The book supplies unprecedented amounts of new data from six empirical studies and unpicks the complexity of the process that leads to the empowerment of conspiracy beliefs.

This book explains how actions and inactions arise and change in social contexts, including social media and face-to-face communication. Its multidisciplinary perspective covers research from psychology, communication, public health, business studies, and environmental sciences. The reader can use this cutting-edge approach to design and interpret effects of behavioral change interventions as well as replicate the materials and methods implemented to study them. The author provides an organized set of principles that take the reader from the formation of attitudes and goals, to the structure of action and inaction. It also reflects on how cognitive processes explain excesses of action while inaction persists elsewhere. This practical guide summarises the best practices persuasion and behavioral interventions to promote changes in health, consumer, and social behaviors.