Don Hutson

SELLING VALUE is 305 pages of solid content to help you out perform your competition while keeping your customers happy. It is presented in four parts: Mastering the Head Game; Your Blueprint for Sales Success; Understanding Your Customer; and Securing and Growing the Business; The fifteen chapters outline the most critical content for exceptional sales results in a competitive environment. One premise set forth is that the most important definition of value is your prospect's definition If properly queried, ten prospects might well give you ten different answers and to what they value most. With exceptional skills of differentiating and adapting the value elements of your deliverables, you can hit the mark for all ten of them From the important basics in Part I to the advanced selling skills in Part IV, you will gain many ideas from this content-rich work on the skill of SELLING VALUE for greater successds

The One Minute Negotiator uses an engaging business parable to tell the story of a high - level sales professional who learns the value of understanding and executing a simple yet profound approach to negotiations - an approach that can be applied to getting the best loaner car while your cars in the shop, seeking a fair solution after a hotel messes up your reservation, closing a deal to get your product in a big - box retail store, or settling on the price for your new home. There are two primary schools of thought when it comes to negotiation skills. One essentially comes from the Harvard Business School camp, and it's perhaps best described as ''Thou Shalt Collaborate.'' This approach teaches that negotiating parties should always work together toward common interests. The other school of thought, mostly pushed by author/consultant Roger Dawson, takes an opposite approach. Call it ''Thou Shalt Compete, '' this approach is always overtly or subtly adversarial. The One Minute Negotiator differs in that it doesn't single - mindedly push one strategy over the other - in the real world every negotiation differs depending on the participants and the circumstances. The authors provide an easy - to - use tool that allows you to understand your own negotiation strategy and quickly match it to the negotiation strategy used by the other side and to the situation. Too many people lose out in negotiations because of apprehension and misunderstanding about the process - what the authors call ''negotiaphobia''. By providing a simple, straightforward process anyone can use The One Minute Negotiator to help conquer their fears and achieve the most beneficial outcome in all their dealings

Negotiation impacts every aspect of our lives, from our relationships with family members and neighbors, to the transactions we make as customers, to the deals we strike on the job. Yet it's a skill too often ignored. For many, the prospect of negotiating makes them uncomfortable, nervous, even frightened. This plague of "negotiaphobia" is what The One Minute Negotiator will remedy. Don Hutson and George Lucas use an engaging business parable to tell the story of a high-level sales professional who learns to master a simple yet profound approach to negotiations, one that can be applied to any situation: getting the best loaner car while your car is in the shop, seeking a fair solution after a hotel messes up your reservation, closing a deal to get your product in a big-box retail store, settling on the price for your new home in short, any transaction. The key is flexibility. Most books on negotiation preach one of two gospels: thou shalt collaborate or thou shalt compete. Either everybody works together toward a common goal, or the process is basically adversarial. The problem is no two negotiations are alike-one strategy cannot fit all. The One Minute Negotiator teaches you four potential strategies and shows how to choose the one best suited to the situation, your own inclinations, and the strategy being used by the other side. Besides the obvious benefits, conquering negotiaphobia will reduce your stress level. You'll never walk away thinking about what you should have asked for or might have gotten. Instead, with the tools Hutson and Lucas provide you can confidently and consistently guide any negotiation to the best possible conclusion.

With so many start-ups struggling to survive beyond their first year of trading, what are the key things that will ensure a business makes the right start? Multi-million copy selling author Ken Blanchard returns with much-needed advice on how to create and sustain a successful business, delivered in the inimitable ONE MINUTE style. THE ONE MINUTE ENTREPRENEUR focuses on three key areas: 1. Finance and how to manage your money effectively 2. People and the importance of empowerment 3. Customers and how to take care of themWhy one minute you may ask? Well, in the words of Ken Blanchard, the best advice we ever received was given in less than a minute. THE ONE MINUTE ENTREPRENEUR contains all the short but meaningful insights that we've come to expect from this publishing phenomenon, delivered in a highly accessible way and with a splash of wry humour.