Drake Fowler

A Guide to Strategic Planning provides a roadmap for making professional strategic plans based upon research, analyses, and careful consideration of alternative strategies. Strategic plans are essential to an organization for all other plans, budgets, and goals are guided by the strategic plan. Nowhere else do so few key decisions have such great impact on the success or failure of a firm. A Guide to Strategic Planning:discusses the research and analysis required to understand global trends and the external environment, the market, competitive benchmarking, and the internal resource strengths of the business.describes a logical process to help determine the competitive advantage of the firm and the appropriate strategy for maximizing long-term success.introduces an innovative way to communicate the plan and to keep it foremost in the day-to-day decision making of employees.