Drew Eric Whitman

From Drew "Dr. Direct" Eric Whitman, the bestselling author Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic novel style, created especially for today's video-dominant learners to show what pushes consumers to react--and buy. Work-at-home entrepreneurs . . . mom-and-pop retailers . . . businesses of all sizes and even non-profits will benefit by reading Smashvertising No matter what they sell--or how they sell it--this practical, fast-reading, visually stunning book will teach readers scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy. FACT IS, your "sucky" ads contain invisible mistakes that affect your readers on an unconscious level. Result? They don't buy . . . and you wonder why Stop the insanity Instead, learn powerful techniques of consumer psychology proven through decades of experimentation and hundreds of millions of dollars of real-world testing. No matter what you sell--or how you sell it--this practical, fast-reading book teaches you: How to write bulletproof ad copy like today's hottest online marketing experts How to use consumer psychology to crank out fiery ads, emails, websites, and more How to smoke your competition using direct-response concepts proven over decades with real-world experimentation The exact best DAYS and TIMES to send emails for maximum response How to ethically use psychology to motivate people to click that "BUY" button and pull out their credit cards Social media tricks for writing "Personally Magnetic" headlines How to use "Price Hooks" to instantly boost ad readership

The latest book from Dr. Direct(TM) will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author's bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal "you and me" approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren't worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond--the whole purpose of advertising Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in BADVERTISING. A provocative, truth-to-power exposé of ad agencies' flaws, foibles, and failings-and why they matter to the consumer and to those in the business. Morris, an advertising legend known as "Tagline Jim," surveys myriad advertising "agents of stupidity." Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into the ad industry's bunkers. BADVERTISING is a candid, never-seen-before accumulation of real-world don'ts and more don'ts, providing valuable cautionary tales of advertising's stupid side. "How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place." -Jonah Berger, New York Times bestselling author of Contagious and The Catalyst "Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America's ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you'll never see advertising the same way again." -Drew Eric Whitman, bestselling author of Cashvertising

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more." A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible." Dr. Joe Vitale, author of Hypnotic Writing and There's A Customer Born Every Minute“Read it and sell more—it’s just that simple.” Roger Dawson, author of Secrets of Power Negotiating “Puts you light years ahead of your competition. Read it… before your competition does.” Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery“Gives you an almost unfair advantage—yet it’s all perfectly legal!” Richard Bayan, author of Words That Sell“Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It's a mistake not to read this book.” Mark Joyner, founder and CEO of Simpleology“Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?” Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert“It's like looking into a crystal ball of human behavior.” Thomas A. Freese, author of Secrets of Question Based Selling“The material in BrainScripts is so powerful it should require a license for use.” Art Sobczak, author of Smart Calling—Eliminate the Fear, Failure, and Rejection from Cold Calling“BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.” Robert Dilts, Founder NLP University“BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.” Tom "Big Al" Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport!“BrainScripts is the definitive advantage in sales strategy. Read it and win… or pray your competitors do not.” MJ DeMarco, author of The Millionaire Fastlane“BrainScripts takes sales psychology to a new level. Drew’s practical and easy-to-use tips will also take you to the next level.” Kerry Johnson, MBA, Ph. D.;America's Sales Psychologist“BrainScripts brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal!” René Gnam, author of René Gnam’s Direct Mail Workshop“Drew Eric Whitman has swung open the vault to generating buyers en mass. BrainScripts just might be the best investment of your business life and selling career.” Spike Humer, author of The 10 Day Turnaround

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT Captions under photos get 200 percent greater readership than non-headline copy. FACT Ads with sale prices draw 20 percent more attention. FACT Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs What you should always/never do in your adsExpert formulas, guidance, tips and strategies