Kirjailija
Edward Bernays
Kirjat ja teokset yhdessä paikassa: 34 kirjaa, julkaisuja vuosilta 2004–2026, suosituimpiin kuuluu Cómo se forma la opinión pública. Vertaile teosten hintoja ja tarkista saatavuus suomalaisista kirjakaupoista.
34 kirjaa
Kirjojen julkaisuvuodet: 2004–2026.
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In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious and intelligent manipulation of the habits and opinions of the masses is a central feature of democratic life. Drawing on psychology, politics, and media, Bernays reveals the hidden mechanisms through which ideas spread, leaders rise, and consent is organized. From business and advertising to government and social movements, he examines how communication strategies influence everything from consumer behavior to political outcomes. Provocative, unsettling, and remarkably prescient, Propaganda remains essential reading for anyone seeking to understand media, power, and the forces that shape public thought in the modern world.
Reklama - dvigatel torgovli. No kak ubedit iskushennogo potentsialnogo potrebitelja, chto emu neobkhodimo priobresti tovar, skhodit na film, progolosovat za politika, potratitsja na blagotvoritelnuju kampaniju? Tut-to i vstupaet v delo genialnaja ideja piara, assotsiirujuschaja dlja kazhdogo predstavitelja toj ili inoj sotsialnoj gruppy opredelennyj tovar, lichnost ili uslugu s ne menee opredelennoj ideej ili kompleksom idej. A vot kak konkretno preuspet v dannoj neprostoj sfere dejatelnosti, rasskazyvaet v svoej knige velikij piarschik Bernejs, nauchivshij, sredi prochego, i bogachej, i bednjakov nachinat den s jaichnitsy s bekonom, a feministok vsego mira, uvy, kurit sigarety.
Napisannaja v 1928 godu na volne uspekha predyduschikh rabot avtora "Propaganda" prinesla Bernejsu zvanie ottsa-osnovatelja tekhnologij svjazi s obschestvennostju i po sej den schitaetsja odnoj iz fundamentalnykh knig po svoej tematike. Opirajas na rezultaty sotsiologicheskikh issledovanij i privodja mnogochislennye primery iz realnoj zhizni, Bernejs rasskazyvaet o tom, kak proiskhodit upravlenie povedeniem mass i objasnjaet, pochemu propaganda tak vazhna pri ljubom obschestvennom stroe, chto trebuetsja dlja ee uspekha, kak formirujutsja nuzhnye mnenija, tsennosti i grazhdanskie pozitsii, zarozhdajutsja novye idei v obschestve, i kak vlijaet na shirokie sloi naselenija aktivno mysljaschee menshinstvo.
![Crystallizing Public Opinion - [DELUXE HARCOVER EDITION]](/covers/9789362054142.jpg)
Crystallizing Public Opinion - [DELUXE HARCOVER EDITION]
Edward Bernays
SANAGE PUBLISHING HOUSE LLP
2025
sidottu
Halvin toimitettuna 35,80 €
NA
![Crystallizing Public Opinion - [Paperback]](/covers/9789362056641.jpg)
As an early pioneer in the field of public relations, Edward Bernays helped to shape the course of corporate branding and advertising in the early part of the 20th century. To call Bernays simply an ad man is an oversimplification that the man himself would find great objection with. First published in 1928, "Propaganda" lays out Bernays beliefs on the complex correlation between human psychology and public opinions of politics and commerce. As Bernays himself explains: "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of." "Propaganda", Bernays hugely influential work, helps to give the reader a better understanding of the profound effect of corporate and political rhetoric upon popular beliefs, a subject which is as important today as it has ever been. This edition is printed on premium acid-free paper.
Propaganda - Original Edition
Edward Bernays
Dauphin Publications
2024
pokkari
Halvin toimitettuna 18,00 €
Napisannaja v 1928 godu na volne uspekha predyduschikh rabot avtora "Propaganda" prinesla Bernejsu zvanie ottsa-osnovatelja tekhnologij svjazi s obschestvennostju i po sej den schitaetsja odnoj iz fundamentalnykh knig po svoej tematike. Opirajas na rezultaty sotsiologicheskikh issledovanij i privodja mnogochislennye primery iz realnoj zhizni, Bernejs rasskazyvaet o tom, kak proiskhodit upravlenie povedeniem mass i objasnjaet, pochemu propaganda tak vazhna pri ljubom obschestvennom stroe, chto trebuetsja dlja ee uspekha, kak formirujutsja nuzhnye mnenija, tsennosti i grazhdanskie pozitsii, zarozhdajutsja novye idei v obschestve, i kak vlijaet na shirokie sloi naselenija aktivno mysljaschee menshinstvo. Perevodchik: Parakhnevich Elena
Reklama - dvigatel torgovli. No kak ubedit iskushennogo potentsialnogo potrebitelja, chto emu neobkhodimo priobresti tovar, skhodit na film, progolosovat za politika, potratitsja na blagotvoritelnuju kampaniju? Tut-to i vstupaet v delo genialnaja ideja piara, assotsiirujuschaja dlja kazhdogo predstavitelja toj ili inoj sotsialnoj gruppy opredelennyj tovar, lichnost ili uslugu s ne menee opredelennoj ideej ili kompleksom idej. A vot kak konkretno preuspet v dannoj neprostoj sfere dejatelnosti, rasskazyvaet v svoej knige velikij piarschik Bernejs, nauchivshij, sredi prochego, i bogachej, i bednjakov nachinat den s jaichnitsy s bekonom, a feministok vsego mira, uvy, kurit sigarety.
