Edwin S. Hunt

This book breaks new ground by presenting a detailed description and history of one of the most famous companies of the early fourteenth century. This analysis of the Peruzzi Company produces a radical reassessment of what made the Florentine ‘super-companies’ so exceptional: commodity trading, especially in grain, which required heavy capital, sophisticated organisation, and an international network. But the book also exposes the limitations of their financial power, and explodes the myth that the collapse of the Peruzzi and its joint-venture partner, the Bardi, was caused by bad loans to Edward III made to finance his invasions of France.

This book demolishes the widely held view that the phrase ‘medieval business’ is an oxymoron. The authors review the entire range of business in medieval western Europe, probing its Roman and Christian heritage to discover the economic and political forces that shaped the organization of agriculture, manufacturing, construction, mining, transportation and marketing. Businessmen’s responses to the devastating plagues, famines, and warfare that beset Europe in the late Middle Ages are equally well covered. Medieval businessmen’s remarkable success in coping with this hostile new environment was ‘a harvest of adversity’ that prepared the way for the economic expansion of the sixteenth century. Two main themes run through this book. First, the force and direction of business development in this period stemmed primarily from the demands of the elite. Second, the lasting legacy of medieval businessmen was less their skillful adaptations of imported inventions than their brilliant innovations in business organization.

This book breaks new ground by presenting a detailed description and history of one of the most famous companies of the early fourteenth century. This analysis of the Peruzzi Company produces a radical reassessment of what made the Florentine ‘super-companies’ so exceptional: commodity trading, especially in grain, which required heavy capital, sophisticated organisation, and an international network. But the book also exposes the limitations of their financial power, and explodes the myth that the collapse of the Peruzzi and its joint-venture partner, the Bardi, was caused by bad loans to Edward III made to finance his invasions of France.