Enoch Jinsik Kim

There are many books that highlight the need and importance of mission toward unreached people. Unfortunately, few of them deal with the importance of understanding the real life of unreached people and how to analyze them. This book identifies conceptual issues for the development of receptor-oriented communication strategies among young, educated, urban Hui (YEU-Hui) Muslims in China's northwestern cities in order to achieve culturally relevant churches in those areas. It is written to help not only those who are interested in the unreached, but also those who are interested in Muslim evangelism, urban sociology, biblical exegesis, contextual church planting, communication, and mission strategy. Enoch Jinsik Kim utilizes a new approach--virtual community mission for planting offline churches--that integrates the use of local church-driven Internet community, traditional media, and offline task teams from a multi-ethnic local church. While the research focuses on the Chinese Muslim context, the identification of the young, urban, and educated as a strategic group for mission can be applied in other Muslim and non-Muslim contexts. This research is useful to cross-cultural communicators, church planters, and all those interested in interpersonal relationships. ""Enoch Jinsik Kim's thorough research on the YEU-HUI Muslim people exemplifies how to be a responsible missiologist who loves people, God, and the gospel. . . . As a former missionary in the field, I wish I had this to read before jumping into communicating the gospel in the missional context, and currently as a senior pastor of an immigrant church, reaching all generations and desiring to see younger millennials come to Christ, this virtual church strategy enlightens me on the implications behind it. The time spent on this book will be worth every minute for those who are in ministry, whether in the states or abroad."" --Tae Kim, All Nations Church, Senior Pastor He is a member of GMF and HOPE, and is the author of A New Entrance Gate in Urban Minorities (2011), 'Us' or 'Me'? Modernization and Social Networks among China's Urban Hui (2013), and ""Mission Strategy in the City"" (2017).

There are many books that highlight the need and importance of mission toward unreached people. Unfortunately, few of them deal with the importance of understanding the real life of unreached people and how to analyze them. This book identifies conceptual issues for the development of receptor-oriented communication strategies among young, educated, urban Hui (YEU-Hui) Muslims in China's northwestern cities in order to achieve culturally relevant churches in those areas. It is written to help not only those who are interested in the unreached, but also those who are interested in Muslim evangelism, urban sociology, biblical exegesis, contextual church planting, communication, and mission strategy. Enoch Jinsik Kim utilizes a new approach--virtual community mission for planting offline churches--that integrates the use of local church-driven Internet community, traditional media, and offline task teams from a multi-ethnic local church. While the research focuses on the Chinese Muslim context, the identification of the young, urban, and educated as a strategic group for mission can be applied in other Muslim and non-Muslim contexts. This research is useful to cross-cultural communicators, church planters, and all those interested in interpersonal relationships. ""Enoch Jinsik Kim's thorough research on the YEU-HUI Muslim people exemplifies how to be a responsible missiologist who loves people, God, and the gospel. . . . As a former missionary in the field, I wish I had this to read before jumping into communicating the gospel in the missional context, and currently as a senior pastor of an immigrant church, reaching all generations and desiring to see younger millennials come to Christ, this virtual church strategy enlightens me on the implications behind it. The time spent on this book will be worth every minute for those who are in ministry, whether in the states or abroad."" --Tae Kim, All Nations Church, Senior Pastor He is a member of GMF and HOPE, and is the author of A New Entrance Gate in Urban Minorities (2011), 'Us' or 'Me'? Modernization and Social Networks among China's Urban Hui (2013), and ""Mission Strategy in the City"" (2017).

This book was written to suggest an appropriate mission strategy by identifying key issues that impact urban ethnicities through an urban socioanthropological lens. This book is based on the author's sixteen years of living in China, where he conducted missionary work in urban areas. The book discusses the author's interactions with enclaves of ethnic minorities who had recently arrived in the city after migrating from rural areas. The minorities' struggles to balance cultural assimilation and tradition preservation are highlighted throughout. The book explains that similar phenomena occur within Korean American communities in Los Angeles as well. Based on these observations, the author states that immigrants in many cities face similar social issues and find similar resolutions to them. Though there are many negative aspects to urban areas, readers will see some positive features of cities that can contribute to effective evangelism. The book highlights three main points: (1) Ethnic urban dwellers evolve into many more diverse ways than commonly thought. (2) Ethnic groups are actively choosing the future of their community types. (3) Modern cities create many new communication channels interethnically and also across social strata within ethnicities. ""This is a new and important contribution to urban mission studies. The impact of over a century of global urbanization has resulted in expanding, increasingly complex numbers of multi-ethnic urban social networks within the world's cities. Their resulting struggle between conflict and assimilation is creating a new family of micro mission fields which in turn require new missional responses. Kim provides us with the urban socio-anthropological lens we need to understand and respond in new ways."" --Bryant L. Myers, Professor of International Development, School of Intercultural Studies, Fuller Theological Seminary ""Dr. Enoch Kim is not an armchair theorist who sits in the office formulating urban mission strategies. He is a 'reflective practitioner' when it comes to discussing the mission to the urbanites, especially among non-western minority ethnic people groups living both in Asia as well as emigrants dwelling in large western cities. It will be a significant contribution for all of those who will be engaging in urban ministries in various forms."" --David Tai Woong Lee, Director of Global Leadership Focus, Seoul Korea ""Enoch Kim has made a unique contribution to mission studies. In this one volume we are introduced to the study of the city, we learn about the many ways we need to look at the city, and we are shown how Christian mission needs to be shaped by urban studies. Those who hope to engage the cities of the world today would do well to start here: with Enoch Kim on the city."" --Scott W. Sunquist, Dean, School of Intercultural Studies, Fuller Theological Seminary Enoch Jinsik Kim is Assistant Professor of Communication and Mission Studies at Fuller Theological Seminary at Pasadena, California. He is initiating professor of Doctor of Missiology program in Korean Studies there. His work has appeared in the International Journal of Frontier Missions, the Korean Society of Missions Studies, and Missiology.

This book was written to suggest an appropriate mission strategy by identifying key issues that impact urban ethnicities through an urban socioanthropological lens. This book is based on the author's sixteen years of living in China, where he conducted missionary work in urban areas. The book discusses the author's interactions with enclaves of ethnic minorities who had recently arrived in the city after migrating from rural areas. The minorities' struggles to balance cultural assimilation and tradition preservation are highlighted throughout. The book explains that similar phenomena occur within Korean American communities in Los Angeles as well. Based on these observations, the author states that immigrants in many cities face similar social issues and find similar resolutions to them. Though there are many negative aspects to urban areas, readers will see some positive features of cities that can contribute to effective evangelism. The book highlights three main points: (1) Ethnic urban dwellers evolve into many more diverse ways than commonly thought. (2) Ethnic groups are actively choosing the future of their community types. (3) Modern cities create many new communication channels interethnically and also across social strata within ethnicities. ""This is a new and important contribution to urban mission studies. The impact of over a century of global urbanization has resulted in expanding, increasingly complex numbers of multi-ethnic urban social networks within the world's cities. Their resulting struggle between conflict and assimilation is creating a new family of micro mission fields which in turn require new missional responses. Kim provides us with the urban socio-anthropological lens we need to understand and respond in new ways."" --Bryant L. Myers, Professor of International Development, School of Intercultural Studies, Fuller Theological Seminary ""Dr. Enoch Kim is not an armchair theorist who sits in the office formulating urban mission strategies. He is a 'reflective practitioner' when it comes to discussing the mission to the urbanites, especially among non-western minority ethnic people groups living both in Asia as well as emigrants dwelling in large western cities. It will be a significant contribution for all of those who will be engaging in urban ministries in various forms."" --David Tai Woong Lee, Director of Global Leadership Focus, Seoul Korea ""Enoch Kim has made a unique contribution to mission studies. In this one volume we are introduced to the study of the city, we learn about the many ways we need to look at the city, and we are shown how Christian mission needs to be shaped by urban studies. Those who hope to engage the cities of the world today would do well to start here: with Enoch Kim on the city."" --Scott W. Sunquist, Dean, School of Intercultural Studies, Fuller Theological Seminary Enoch Jinsik Kim is Assistant Professor of Communication and Mission Studies at Fuller Theological Seminary at Pasadena, California. He is initiating professor of Doctor of Missiology program in Korean Studies there. His work has appeared in the International Journal of Frontier Missions, the Korean Society of Missions Studies, and Missiology.