Eric Kwame Adae

Today, CEOs function increasingly as social activists, often pursuing socio-political causes which fall outside of their usual pursuit of the corporate or financial bottom line. Based on a series of long interviews and the application of alternative theoretical lenses, this book examines this phenomenon within the African context on the road to creating a CEO Activism Development Model. Addressing the gender disparity that continues to persist in this field, chapters consider alternative perspectives on corporate socio-political involvement, including motivations, tactics, safeguards and guidelines. Through a distinct postmodern lens, Eric Kwame Adae further explores how CEO activism fits into more specific African contexts and intersects with certain Afrocentric philosophies, including Caritas, Ubuntu philosophy and Africapitalism. Breaking new ground in his analysis of CEO activism within a non-Western sociocultural context, Eric Kwame Adae presents an exciting exploration of the theoretical, managerial, practical and methodological implications of CEO activism today.

This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions’ operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services. Providings practical guidance on the use of social media in Africa’s public sector and governmental spaces, the book also serves as a teaching text in governance and public sector communication efforts within the African context for both undergraduate and graduate programmes.