Erika Darics

Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way. Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication. In addition, this extensively revised second edition includes: - Updated examples and further reading suggestions for each chapter - New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing - A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.

Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way. Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication. In addition, this extensively revised second edition includes: - Updated examples and further reading suggestions for each chapter - New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing - A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.

This book showcases various methodological approaches to the analysis of organizational talk and text. Arguing that organizations are discursive constructions that are communicatively constituted, the authors use the analysis of transcripts of audio-recordings of naturally-occurring workplace talk and authentic written texts to demonstrate what applied linguistics has to offer to scholarly research into organizations as well as management practice and training. The authors discuss the theoretical underpinnings of discursive approaches to the role language in the communicative constitution of organization, and then each chapter focuses on one particular analytical approach. The chapters cover conversation analysis; membership categorization analysis, positioning theory; ventriloquism; metaphor analysis; and metadiscourse analysis and computer-mediated discourse analysis. Consequently, this interdisciplinary work presents a number of methods that allow researchers unfamiliar with fine-grained linguistic analyses of naturally-occurring talk and text to explore ways of adding to their repertoire of research skills.

This book showcases various methodological approaches to the analysis of organizational talk and text. Arguing that organizations are discursive constructions that are communicatively constituted, the authors use the analysis of transcripts of audio-recordings of naturally-occurring workplace talk and authentic written texts to demonstrate what applied linguistics has to offer to scholarly research into organizations as well as management practice and training. The authors discuss the theoretical underpinnings of discursive approaches to the role language in the communicative constitution of organization, and then each chapter focuses on one particular analytical approach. The chapters cover conversation analysis; membership categorization analysis, positioning theory; ventriloquism; metaphor analysis; and metadiscourse analysis and computer-mediated discourse analysis. Consequently, this interdisciplinary work presents a number of methods that allow researchers unfamiliar with fine-grained linguistic analyses of naturally-occurring talk and text to explore ways of adding to their repertoire of research skills.

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company – yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don’t lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.