Fernando Trias de Bes

Tras el fen meno mundial de La Buena Suerte con m s de 4 millones de ejemplares vendidos, su coautor lex Rovira nos presenta Tu Mentalidad Buena Suerte, el m todo para poner en pr ctica en tu d a a d a los principios que inspiraron este gran relato. Tu vida es el resultado de tu mentalidad. La comprensi n de esta premisa simple, pero poderosa, te abrir las puertas al cambio para que puedas tomar las riendas de tu vida. Porque si cambiamos nuestra mentalidad cambiamos nuestro guion de vida y, en consecuencia, nuestro destino. La mentalidad es el conjunto de creencias y costumbres que conforman nuestro modo de percibir, interpretar, pensar, enjuiciar la realidad y actuar. La buena noticia es que la mentalidad se puede cambiar desde el aprendizaje alegre, divertido y sorprendente, para lograr que sea original, positiva y constructiva. A ese tipo de mentalidad, lex Rovira la llama Mentalidad Buena Suerte , y en estas p ginas nos cuenta c mo crearla a partir de su experiencia acompa ando a miles de personas en este proceso de transformaci n vital. Este libro es el compa ero ideal del gran bestseller internacional La Buena Suerte. A trav s de 30 lecciones llenas de ejercicios, ejemplos reales muy inspiradores y f bulas del propio autor, estas p ginas son la herramienta para cambiar tu vida.

Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way—it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes—two leading marketing consultants—this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max’s success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.