Fred Kofman

El enfoque revolucionario de Fred sobre liderazgo comienza con un impulso poco convencional: el miedo a la muerte. Qu tienen en com n la ansiedad con la creaci n de la eficiencia organizacional? Mucho Un libro que combina lo pr ctico con lo existencial, te ayudar a infundir significado y dignidad en tu vida y tu trabajo. Fred muestra un camino hacia el liderazgo trascendente al analizar ejemplos del mundo real de empresas sin direcci n y experiencias de servicio al cliente que han resultado terriblemente mal, que abarcan desde la desastrosa administraci n de Marissa Meyer en Yahoo al infame representante de servicio al cliente de Comcast que pensaba que estaba haciendo bien su trabajo al negarse obstinadamente a cancelar la cuenta de cable de un suscriptor. Este libro cambiar tu forma de pensar: tu trabajo no es tu trabajo, no es suficiente hacer tu mejor esfuerzo y triunfar. Aprender s a descubrir tu propio significado y ser s capaz de animar a otros a alcanzar un prop sito noble. El enfoque de liderazgo de Fred es una mezcla de econom a y teor a empresarial, en parte compuesto de comunicaci n y capacitaci n en resoluci n de conflictos, parte consejer a familiar, parte meditaci n y consideraci n. Qu se puede esperar de un graduado de Berkeley que realiza retiros de silencio que duran un mes? Fred ha ense ado y presentado su investigaci n en numerosas instituciones acad micas, incluyendo Sloan School of Management de MIT, donde fue nombrado Profesor del a o, y en la Universidad de Harvard.

'One of the most extraordinary thinkers on leadership and management I have ever encountered' - Sheryl SandbergForget the standard practices of leadership taught in business school -- all about compensation, command and control.

The Power of Transcendent Leadership

Advisor of Leadership at Google and former vice president of leadership at LinkedIn claims that the biggest driver of motivation is the chance to serve a larger purpose beyond our careers and ourselves, rather than salary, benefits, bonuses, or other material incentives; companies that are able to successfully focus their people, their teams, and their culture around meaning outperform their competition. Fred Kofman's approach to leadership has little to do with the standard practices taught in business school and traditional books. Bringing together economics and business theory, communications and conflict resolution, family counseling and mindfulness mediation, Kofman argues in The Meaning Revolution that our most deep-seated, unspoken, and universal anxiety stems from our fear that our life is being wasted--that the end of life will overtake us when our song is still unsung. Material incentives--salary and benefits--account for perhaps 15 percent of employees' motivation at work. The other 85 percent is driven by a need to belong, a feeling that what we do day in and day out makes a difference, that how we spend our time on earth serves a larger purpose beyond just ourselves. Kofman claims that transcendental leaders, wherever they are in the hierarchy, are able to put aside their self-interests and help others to feel connected with others on a team or in an organization on a great mission and part of an ennobling purpose. He argues that every organization involved in work that is nonviolent and non addictive has what he calls an "immortality project" at its core. And the challenge for leaders is to identify and expand on that core, to inspire all stakeholders to take part.

Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member. Conscious Business presents breakthrough techniques to help you achieve: Unconditional responsibility—how to become the main character of your life • Unflinching integrity—how to succeed beyond success • Authentic communication—how to speak your truth, and elicit others' truths • Impeccable commitments—how to coordinate actions with accountability • Right leadership—how being, rather than doing, is the ultimate source of excellence A conscious business fosters personal fulfillment in the individuals, mutual respect in the community, and success in the organization, teaches Fred Kofman. Conscious Business is the definitive resource for achieving what really matters in the workplace and beyond. Winner of the 2009 Nautilus Award