Kirjojen hintavertailu – 12 859 819 kirjaa ja 27 kauppaa

Kirjailija

Gary Gagliardi

Kirjat ja teokset yhdessä paikassa: 24 kirjaa, julkaisuja vuosilta 2008–2020, suosituimpiin kuuluu Volume 6: Sun Tzu's Art of War Playbook: Situations. Vertaile teosten hintoja ja tarkista saatavuus suomalaisista kirjakaupoista.

24 kirjaa

Kirjojen julkaisuvuodet: 2008–2020.

Sun Tzu's The Art of War Plus The Warrior Class: : 306 Lessons in Strategy
The book that is the basis of the Science of Strategy Institute's on-line training program. This award-winning book (Foreword Magazine's Self-Help Book of the Year) offers our most detailed lessons of Sun Tzu's strategic methods. The book was designed as long series of short, easy-to-understand lessons for those who really want to understand the inner workings of human competition. Examples from modern business and every day life are used to illustrate what people do right and wrong in making strategic decisions. Each lesson is put into a format that frames each stanza of Sun Tzu's work as a specific strategic concept. Sun Tzu's non-intuitive approach to success is contrasted with our less successful instinctual reactions to competitive challenges. Below, we show you the table of contents, a list of the type of topics the lessons address, and a sample lesson from the book. Table of Contents Lesson Topics 10 Using This Book 15 Introduction: Sun Tzu's Basic Concepts Lessons 1-21 16 Analysis Lessons 22-38 39 Going to War Lessons 39-53 58 Planning an Attack Lessons 54-68 74 Positioning Lessons 69-85 90 Momentum Lessons 86-104 108 Weakness and Strength Lessons 105-124 128 Armed Conflict Lessons 125-145 150 Adaptability Lessons 146-159 172 Armed March Lessons 160-193 188 Field Position Lessons 194-220 224 Types of Terrain Lessons 221-267 252 Attacking with Fire Lessons 268-284 300 Using Spies Lessons 285-306 318 Glossary of Key Concepts 342 Index of Art of War Topics 348 Sample List of Lesson Topics: Emotion versus Strategy 17 2: The Framework of Strategy 18 3: The Goal of Strategy 19 4: A Unique Position 20 5: The Competitive Environment 21 6: The Changing Times 22 7: Competitive Success 23 8: The Need for a Philosophy 24 9: Advancing a Position 25 10: The Source of Knowledge 26 11: The Source of Opportunity 27 12: Acting on Vision 28 13: Positioning 29 14: Attacks and Battles 30 15: Moving through Opposition 31 Sample Lesson Lesson 14: Attacks and Battles What is the difference between an attack, a battle, and conflict? A. Only conflict is inherently destructive. B. Only battle is inherently costly. C. Only attack is inherently aggressive. D. There is no difference. You must avoid disasters from armed conflict. The Art of War 7:1.5 Answer: A. Only conflict is inherently destructive. In English, conflict, battle, and attack can be used interchangeably. However, Sun Tzu expresses these ideas as three distinct, though related, concepts critical to his strategic theory. The concept of attack is gong. It means movement ( hang) into a new area. It doesn't necessarily-but can-mean meeting the enemy in battle or conflict with an opposing force. Attacks are the topic of chapter 3, Planning an Attack. The concept of battle is zhan, which means meeting challenges or opponents but not necessarily conflict with them. We meet opponents when we have an advantage-when our opponents will back down, surrender, or come to an advantageous agreement. The final concept is zheng, conflict. This is the destructive meeting of forces. Typically, we avoid conflict, but it is not always avoidable. This is the topic of chapter 7, Armed Conflict. So we have an array of ideas becoming progressively more costly. Movement (hang) is the most general. Movement into new areas is attack (gong). Attacks that involve confrontation are battles (zhan). Battles that involve conflict are zheng .
The Art of War Plus The Art of Marketing: Strategy for Conquering Marketings
Two books in one, this award-winning work contains the complete original text of The Art of War on the left-hand pages and its line-by-line adaptation for facing marketing challenges, The Art of Marketing on the facing right-hand pages. This book applies Sun Tzu's methods to positioning a brand in the marketplace and creating market awareness of that brand. It focuses specifically on choosing the right target markets and seeing opportunities among specific groups of people. It won Ben Franklin Book Award recognition as one of the best Business books of the year. This book also contains the only award-winning complete English translation of Sun Tzu's The Art of War. Sample Text: Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1. Discuss philosophy. 2. Discuss the climate. 3. Discuss the ground. 4. Discuss leadership. 5. Discuss military methods. This is market competition. Without marketing strategy, your organization will fail. Marketing is the foundation of fortunes and failures. Your marketing strategy is to preserve the best and destroy the rest. You must see all aspects of your market position. There are five aspects that define your position in a marketplace. Weigh these factors in your market analysis. You must insist on knowing your marketing situation. 1. Discuss your business mission. 2. Discuss the marketplace trends. 3. Discuss your market segment. 4. Discuss decision-making. 5. Discuss the marketing process. Table of Contents: The Art of War Plus The Art of Marketing Foreword: Using This Book9 Introduction: Sun Tzu's Basic Concepts19 1 Analysis25 Research27 2 Going to War39 Targeting41 3Planning an Attack51 Focus53 4Positioning63 Branding65 5Momentum 75 Creativity77 6Weakness and Strength87 Needs and Satisfaction89 7 Armed Conflict103 Communication105 8 Adaptability 117 Resilience119 9Armed March127 Campaigns129 10Field Position 147 Opportunities149 11Types of Terrain 165 Stages167 12 Attacking with Fire191 Desires193 13 Using Spies 203 Intelligence205 Glossary of Strategic Concepts216 Index of Topics in The Art of War220 About the Authors222
Sun Tzus The art of war og kunsten å lede
Sun Tzus The art of war lærer oss at det kun er noen få nøkkelfaktorer som påvirker utfallet av våre handlinger. Det er ikke de sterkeste eller de mest agressive som lykkes, men de som best forstår situasjonen, samt hva de ulike alternativene består i. I denne boken er Sun Tzus grunnleggende prinsipper blitt skreddersydd og tilpasset til ledelsesteorier som kan være til hjelp for deg som beslutningstaker. Du vil oppdage at Sun Tzus lære fungerer godt både i offentlig og privat sektor, og på mellomleder- og toppledernivå. Boken konsentrerer seg om de interne utfordringene ved å lede en organisasjon, som personalpolitikk, budsjettering av begrensede ressurser, tidsstyring og forbedring av prosedyrer.