Gavin Jack

Tackling the pressing challenges that business schools face as they deliver the UN Sustainable Development Goals (SDGs), this How To guide provides rich insights into how to create and sustain the business schools of the future. The SDGs are ubiquitous and this signals that business schools need to embark on an urgent paradigm shift to embed the SDGs into their research, education and operations. Taking an integrated approach to sustainability, this work provides rich insights into how business school leaders, academics, students and professional staff can create the business school of the future; one that has close collaborative relationships with its stakeholders, that is inclusive and advances responsible management education, and ultimately generates positive societal benefits. The authors consider the drivers for sustainability and the roles of accreditation and rankings’ bodies, and how through their research, educational offerings and governance, business schools can develop new modus operandi to embed sustainability. Accessible yet rigorous, the combination of theory with real-life examples in this research-based book will prove invaluable to leaders and managers in business schools as well as all those with an interest in shaping their agenda and activities, including students, scholars and all stakeholders interested in creating more sustainable futures.

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.

This book asks the question; why is it that tourism matters? It looks at how it is we do tourism and learn to be tourists when we are on holiday. Tourism is a dynamic way of being that may facilitate or hinder intercultural exchange. The ways in which we do tourism and the places in which we are tourists raise practical, material and emotional questions about tourist life. This book draws on both empirical work and a range of theoretical frameworks, arguing that tourism matters precisely because of the lessons it can teach us about living everyday life with others.

This book asks the question; why is it that tourism matters? It looks at how it is we do tourism and learn to be tourists when we are on holiday. Tourism is a dynamic way of being that may facilitate or hinder intercultural exchange. The ways in which we do tourism and the places in which we are tourists raise practical, material and emotional questions about tourist life. This book draws on both empirical work and a range of theoretical frameworks, arguing that tourism matters precisely because of the lessons it can teach us about living everyday life with others.