George Schwartz

Spirits were in the air and the dead weighed heavily on the minds of Americans and Europeans in the late 19th and early 20th centuries. Mediums and magicians from Houdini to Margery the Medium delved into the supernatural and offered communication with the departed at seances and magic shows, two interrelated forms of popular culture that relied heavily on works of art. Conjuring the Spirit World is the first illustrated volume to illuminate the art and objects that made medium and magician performances iconic during the height of the Spiritualism movement and beyond. An international selection of paintings, photographs, posters, stage apparatuses, costumes, film, publications, and other objects reveal how audiences were entranced and mystified by these experiential performances, captivating willing believers and garnering skeptics as they navigated the intersecting realms of science and spirituality. Accompanying an exhibition at the Peabody Essex Museum, Salem, a town with historic connections to Spiritualism, magic, and witchcraft.

The book ""Development of Marketing Theory"" by George Schwartz is a comprehensive guide to the evolution of marketing theory over the years. It covers the historical development of marketing theory, from its early beginnings to the present day, and examines the major concepts, theories, and models that have shaped the discipline. The author provides a detailed analysis of the key thinkers and their contributions to the field of marketing, including Philip Kotler, Theodore Levitt, and Michael Porter. He also explores the various schools of thought that have emerged within marketing, such as the marketing management, consumer behavior, and relationship marketing schools. The book is divided into several sections, each of which focuses on a particular aspect of marketing theory. The first section provides an overview of the history of marketing theory, while the second section examines the major concepts and models that have been developed over time. The third section focuses on the various schools of thought within marketing, and the fourth section explores the future of marketing theory. Throughout the book, the author provides numerous examples and case studies to illustrate the concepts and theories discussed. He also includes a comprehensive bibliography, making this book an essential reference for anyone interested in the history and development of marketing theory. This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Minnesota’s Rocks and Waters was first published in 1954. A revised edition was issued in 1963. A revised, second edition of this popular book brings the work up to date, particularly in relation to recent findings by the carbon-dating method for determining geological chronology. Some illustrations and maps are replaced, and the text has been revised throughout. The book is widely used as a text for introductory geology courses and its equally popular with hobbyists and general readers. Nature Magazine called it “basic to a real understanding and enjoyment of the State.” Writing in the Journal of Geological Education, Kirtley Mather said the authors “make their science come alive with all its fascination for those who are curious to learn ‘how the world was made’ and with much of its significant values.”