Gillian Wilson

Understand how to both examine and integrate sustainability into brand strategies, through analysing the context, the industry and the brand with Sustainable Marketing Strategies. This comprehensive textbook is ideal for postgraduate students and takes marketing students through the theory and practical insights needed to understand sustainable and responsible marketing. In the past, marketing has contributed to unsustainable business practices, but in this current climate, marketing can also be the solution to a more sustainable future. Students will gain a deeper understanding of sustainable marketing, while also learning how to critique, create and implement a sustainable marketing strategy by using the book's easy-to-follow framework. This textbook includes: - The Sustainable Marketing Mix - Environmental and social marketing and communications - Sustainable Marketing Metrics - Making sustainability marketing engaging to the consumer As well as various real-world examples from Tony Chocolonely, Levi's Jeans and Unilever, this book is also supported by learning outcomes, exercise questions and a glossary to enhance understanding of the practical applications. In-text resources include a glossary, learning outcomes and exercise questions, and online resources include PowerPoint slides for lecturers, and an instructor's manual. This textbook is for any student looking to understand sustainability marketing.

Understand how to both examine and integrate sustainability into brand strategies, through analysing the context, the industry and the brand with Sustainable Marketing Strategies. This comprehensive textbook is ideal for postgraduate students and takes marketing students through the theory and practical insights needed to understand sustainable and responsible marketing. In the past, marketing has contributed to unsustainable business practices, but in this current climate, marketing can also be the solution to a more sustainable future. Students will gain a deeper understanding of sustainable marketing, while also learning how to critique, create and implement a sustainable marketing strategy by using the book's easy-to-follow framework. This textbook includes: - The Sustainable Marketing Mix - Environmental and social marketing and communications - Sustainable Marketing Metrics - Making sustainability marketing engaging to the consumer As well as various real-world examples from Tony Chocolonely, Levi's Jeans and Unilever, this book is also supported by learning outcomes, exercise questions and a glossary to enhance understanding of the practical applications. In-text resources include a glossary, learning outcomes and exercise questions, and online resources include PowerPoint slides for lecturers, and an instructor's manual. This textbook is for any student looking to understand sustainability marketing.

The first comprehensive catalogue of the Getty Museum's significant collection of French Rococo ebenisterie furniture. This catalogue focuses on French ebenisterie furniture in the Rococo style dating from 1735 to 1760. These splendid objects directly reflect the tastes of the Museum's founder, J. Paul Getty, who started collecting in this area in 1938 and continued until his death in 1976. The Museum's collection is particularly rich in examples created by the most talented cabinet masters then active in Paris, including Bernard van Risenburgh II (after 1696-ca. 1766), Jacques Dubois (1694-1763), and Jean-Francois Oeben (1721-1763). Working for members of the French royal family and aristocracy, these craftsmen excelled at producing veneered and marquetried pieces of furniture (tables, cabinets, and chests of drawers) fashionable for their lavish surfaces, refined gilt-bronze mounts, and elaborate design. These objects were renowned throughout Europe at a time when Paris was considered the capital of good taste. The entry on each work comprises both a curatorial section, with description and commentary, and a conservation report, with construction diagrams. An introduction by Anne-Lise Desmas traces the collection's acquisition history, and two technical essays by Arlen Heginbotham present methodologies and findings on the analysis of gilt-bronze mounts and lacquer. www.getty.edu/publications/rococo