Gloria Moss

Sustaining a competitive advantage in a global market now involves micro-marketing through a variety of media to a variety of different customers or potential customers. Gloria Moss' Design Psychology and Nationality explores the potential for using design to target and communicate with your customers more effectively across national boundaries. The author maps out the terrain of Design Psychology, which draws on the disciplines of design, cognitive psychology, art therapy, marketing and human resources, and shows how better targeting can take place through an understanding of the impact of nationality on production and preference aesthetics. It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that purchasing intent can be increased by providing products that appeal to customers. This book reveals the extent to which design choice is currently circumscribed and shows how choice can be extended by taking into account the preferences of a range of stakeholders.

Twelve in-depth interviews with philosophers, psychologists, medical doctors and independent researchers interrogate the phenomenon of science per se, and modern medical bioscience in particular – including why today’s medical science is fundamentally flawed from multiple viewpoints. Taken together, these deep conversations examine what’s wrong with modern science, and how it urgently needs to change. Interviewees include Professors Barrie Condon, Brian Martin and David Morris, Drs Katherine Buchanan, Martin Cohen, Thomas Hardtmuth and Ian James Kidd, and psychologists Dr Bruce Scott and Sami Timimi. Humanising Science and Medicine is essential reading for all open-minded scientists and medical practitioners – and for all people concerned about the directions modern science and medicine are taking. How can we create a genuinely humanistic system for supporting human health that is grounded in true, uncaptured science, bringing a holistic perspective to well-being in our narrowly technocratic times? Read this book to find out.

This book breaks important new ground in describing the enhancements in performance, motivation and mental well-being that Inclusive Leadership brings to organisations. Illustrating these benefits through theory and practical examples, the book also contrasts this style with Command and Control or ‘Transactional’ leadership, a style that still holds sway in many organisations, with leaders focused on mistakes rather than progress. Inclusive Leadership will transport you through time and geography – from the UK, US, and Australia to France and Norway – showing how much more nurturing an environment Inclusive Leadership provides than Transactional leadership. Read how Inclusive Leadership complements a competitive strategy emphasising innovation and how it dominates in four organisations – Royal Mail Sales, the PageGroup, Sevenoaks School and APAM - spanning sales, recruitment, education and real estate. The chapters also cover education and the associations between Inclusive Leadership and enhanced undergraduate student performance, motivation and engagement both in Norway and in the UK. With a unique combination of both theoretical and practical perspectives, this book is a useful tool for practitioners in the corporate world; business, management and leadership students; and both emerging and established leaders. Watch the accompanying video here: https://www.youtube.com/watch?v=8DEChx953_U&t=8s

Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.

Discover how men and women perceive the world differently and why they won't agree on the colour or shape of the sofa!

Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.