Gustave Le Bon

Nastolnaja kniga dlja politikov i marketologov, zalozhivshaja fundament sotsialnoj psikhologii. Esche v 1895 godu Gjustav Lebon s khirurgicheskoj tochnostju vskryl mekhanizmy "dushi tolpy": v kollektive ischezaet kriticheskoe myshlenie, ustupaja mesto instinktam, slepoj vnushaemosti i emotsionalnomu zarazheniju. Eta kniga daet chitatelju moschnyj instrumentarij intellektualnoj samozaschity. Avtor posledovatelno razbiraet, kak rozhdajutsja massovye mify, pochemu razum bessilen pered jarkimi formulami i kakie priemy ispolzujut vozhdi, chtoby prevraschat razroznennykh ljudej v upravljaemuju silu. Posle prochtenija vy nauchites raspoznavat priznaki "kollektivnogo bessoznatelnogo" v politike i massovoj kulture, otlichat ratsionalnye argumenty ot emotsionalnykh prizyvov i sokhranjat avtonomiju myshlenija v ljuboj srede.

Tervetuloa Pohjoismaiden suurimpaan verkkokirjakauppaan! Adlibris kannattaa sananvapautta, ja haluamme edistää kirjallisuuden ja tiedon saatavuutta.

"Psikhologija narodov i mass" javljaetsja pronitsatelnym i trevozhnym analizom prirody chelovecheskogo povedenija v kollektive, aktualnost kotorogo usililas s techeniem vremeni. Gjustav Lebon odnim iz pervykh zagovoril o radikalnoj transformatsii lichnosti, okazavshejsja vo vlasti tolpy. Opirajas na obshirnye issledovanija i ostrye nabljudenija, Lebon raskryvaet mekhanizmy vlijanija na massy, demonstriruja, kak prostye, no umelo podannye idei mogut mobilizovat ogromnye gruppy ljudej, napravljaja ikh energiju kak na sozidanie, tak i na razrushenie. On issleduet rol biologicheskikh faktorov, natsionalnogo kharaktera i, osobenno, iskusstva ubezhdenija i manipuljatsii v formirovanii obschestvennogo mnenija i upravlenii tolpoj.

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The Crowd, one of the most famous books of social psychology in history, was instrumental in establishing this field of research by analysing crowd behaviour in great detail. Not only did the book have an impact on Freud, but it also had an impact on twentieth-century masters of crowd control like Hitler and Mussolini, who may have utilised the book's observations as a guide to inflaming public passions. According to the author, "The people have never been thirsty for the truth. Those who can provide them with illusions are readily their masters, while those who try to undermine their illusions are invariably their victims."