Kirjojen hintavertailu – 12 859 828 kirjaa ja 27 kauppaa
Kirjailija
Guy Tomlinson
Kirjat ja teokset yhdessä paikassa: 5 kirjaa, julkaisuja vuosilta 2008–2026, suosituimpiin kuuluu The Marketing Director's Handbook - The Definitive Digital and AI Leadership Edition (Volumes 1 and 3). Vertaile teosten hintoja ja tarkista saatavuus suomalaisista kirjakaupoista.
This edition of The Marketing Director's Handbook combines volume 1 (hardback) and new volume 2 (paperback). Both works fit together like jigsaw pieces, and together they are the only practical guide to managing a marketing function. They contain practical advice and strategies to enhance the profitable growth and value of businesses. It is designed for business owners, directors and both aspiring and practicing marketers to help them undertake key marketing activities, and attract and retain customers. It is concise, easy-to-read, and easy to refer to time and time again. The new digital volume brings readers bang up-to-date on the digital age and is invaluable to help businesses survive through, and thrive beyond the C-19 lock-down.
The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing performance. With the advent of C-19 the world has shifted irrevocably to digital. So by understanding digital, and as part of the marketing whole, you will be more effective. The book is packed with practical insights to optimise search, advertising and social media performance. It summarises the digital landscape, key media, and thus helps you better plan where to invest. It also highlights lots of tools to analyse and boost performance, and manage and automate digital marketing activities such as email marketing. The book fits like a jigsaw piece with the original practical guide to help you address all key marketing challenges. In addition, it helps you understand the 'big picture', and work with colleagues to lead and maximise the benefits to your organisation. You'll find it invaluable to help your business survive through, and thrive beyond, the C-19 lockdown.
A unique and practical guide for those who manage or aspire to manage a marketing function at board level. Contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. Covers the marketing technical and management aspects of the role.
