H. Russell Bernard

Research Methods in Anthropology is the field’s classic, celebrated introduction—and the most comprehensive survey available—of qualitative and quantitative research methods. Written in Russell Bernard’s unmistakable conversational style, this guide has launched tens of thousands of students into fieldwork with a combination of rigorous methodology, wry humor, and commonsense advice. The book’s tripart organization covers the three major components of research (research design, data collection, and data analysis) in an accessible, step-by-step manner that eases students into developing their anthropological mindsets. Boldfaced key terms introduce students to the vocabulary of social research, boxes expand on ideas covered in the text, and further reading sections at the end of each chapter direct students to articles of interest. Finally, an appendix on “Resources for Fieldworkers” provides a comprehensive collection of student aids for the code of ethics, statistics packages, research journals, and area files.

Research Methods in Anthropology is the field’s classic, celebrated introduction—and the most comprehensive survey available—of qualitative and quantitative research methods. Written in Russell Bernard’s unmistakable conversational style, this guide has launched tens of thousands of students into fieldwork with a combination of rigorous methodology, wry humor, and commonsense advice. The book’s tripart organization covers the three major components of research (research design, data collection, and data analysis) in an accessible, step-by-step manner that eases students into developing their anthropological mindsets. Boldfaced key terms introduce students to the vocabulary of social research, boxes expand on ideas covered in the text, and further reading sections at the end of each chapter direct students to articles of interest. Finally, an appendix on “Resources for Fieldworkers” provides a comprehensive collection of student aids for the code of ethics, statistics packages, research journals, and area files.

Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Written in Russ Bernard’s unmistakable conversational style, this guide has launched tens of thousands of students into the fieldwork enterprise with a combination of rigorous methodology, wry humor, and commonsense advice. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods.

H. Russell Bernard's Research Methods in Anthropology, Sixth Edition, is the standard for learning about the range of methods for collecting and analyzing qualitative and quantitative data about human thought and human behavior. In the first section of the book, students learn the elements of research design, including how to choose a research topic, how to develop research questions and hypotheses, and how to choose an appropriate sample for their research. In the next section, students learn the methods of data collection, including: open-ended interviewing, questionnaire design, participant observation, direct and indirect observation, building scales in the field, and taking and managing field notes. This section also introduces the methods for cultural domain analysis and network analysis. The last section of the book covers methods for analyzing all these kinds of data, including: finding and analyzing themes in text, conversation and narrative analysis, and decision modeling, as well as descriptive and inferential statistics, multidimensional scaling. and cluster analysis. There is no separate chapter on ethics. That topic is important in every phase of research, even in the beginning phase of choosing a problem to study, and is covered throughout the book. oA comprehensive research methods text for cultural anthropologists oCovers research design, data collection and data analysis oFull coverage of both qualitative and quantitative approaches oWritten in plain language. Turns research methods into fun reading oA real how-to, hands-on text oExtensive bibliography on all topics covered in the book

The fully updated Second Edition presents systematic methods for analyzing qualitative data with clear and easy-to-understand steps. The first half is an overview of the basics, from choosing a topic to collecting data, and coding to finding themes, while the second half covers different methods of analysis, including grounded theory, content analysis, analytic induction, semantic network analysis, ethnographic decision modeling, and more. Real examples drawn from social science and health literature along with carefully crafted, hands-on exercises at the end of each chapter allow readers to master key techniques and apply them to their own disciplines.

This text provides a comprehensive guide to doing research in the social and behavioral sciences—from research design and sampling to collecting and analyzing data. Rich in examples, the book has been revised and updated to provide today's students with a conceptual understanding of each qualitative and quantitative technique, as well as showing them how to use it." The main strength of this text is coverage of both quantitative and qualitative methodology from a broad range of fields. The examples are often my students' favorite thing to discuss in class." -Erica B. Gibson, University of South Carolina"Bernard does an excellent job of not only showing how to practice research but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research." -Julian Kilker, University of Nevada, Las Vegas"The depth of detailed descriptions (foundations of social research; interviewing, participant observation, field notes, and data analysis) go beyond other texts…the organization is superb." -Benedict J. Colombi, University of Arizona