Harold Davis

With this book, you'll learn how to take complete advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of businesses, large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. The book focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. This book will help you: learn how to create effective campaign plans for your website; understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM); drive traffic to your website, and make money as an advertising host; add AdSense code and Google search to your site; learn how content, search, and referral ads perform; create and edite AdWord campaigns; and, monitor AdWords activity and improve your campaign's performance.

The Photoshop Darkroom offers limitless possibilities for photographers looking for jaw-dropping results, using powerful and innovative creative post-processing techniques. If you want folks to ask "How did you do that?" then this is the book for you! The images in The Photoshop Darkroom will inspire you and help you unleash your creative potential. You'll learn to view your own digital photography with new eyes. Step-by-step directions show you real-world examples of how to achieve the results you want from your photography and post-processing. *Learn how to work with RAW image files *Understand the Photoshop darkroom workflow *Multi-process RAW files *Extend the dynamic range of your photographs *Create High Dynamic Range (HDR) images by hand *Create stunning black and white imagery with Photoshop *Use layers and masking for compositing *Create striking color effects using LAB color Contents Introduction; Part 1: From Score to Performance; Part 2: The Art of Imagination; Part 3: A Pixel Does Not Know Its Origin; Glossary; Index

This authoritative yet easy-to-follow book shows both digital and film photography enthusiasts how to take postcard-perfect shots of one of the nation's most visually stunning areas. Whether you're a pro looking for new insights or a novice wanting to ensure your vacation looks as spectacular on film as it did with your own eyes, this book is invaluable.

"Learn How to Program: Using Your Web Browser!" is intended for readers of any age who want to learn how to program. It assumes no prior knowledge on the part of the reader, and there are no requirements for software purchase or installation beyond what is available on any contemporary computer. The software used for teaching programming will be JavaScript, which can be written using any text editor, and displayed in almost any Web browser, regardless of operating system. Despite the unfortunate word "script" in the language name, in actuality JavaScript is a modern programming language. Learn How to Program will teach the basics of programming using JavaScript. While displaying the results of running JavaScript programs in Web pages will be used to motivate readers - a simple example is changing text when the user moves the mouse over it in a Web page - very emphatically this is not a book about programming JavaScript. It is a book about general principles of good programming practice for complete novices. The target reader is likely a twelve or thirteen year old, who is just starting to get curious about what makes a computer work - or an office worker who has been using computer applications for years, and would like to spend some time delving deeper into what makes them tick.

The popular image of Henry W. Grady is that of a champion of the postbellum South, a region that would forgive the North for defeating it and would mobilize its own many resources for hones business and agricultural competition. Biographies and collections of Grady\u2019s essays and speeches that appeared shortly after his death enhanced this image, and for a half-century, Grady was considered the personification of the New South Movement, a movement which promised industrialization for the South, an improved Southern agriculture, and justice and opportunity for black Southerners. As managing editor of the Atlanta Constitution, he espoused the New South throughout the nation and was in demand as a speaker for audiences in New York and Boston. Through extensive research, focusing on the decade of the 1880s in Georgia, Davis demonstrates that although Grady said all the right things to show that he wished to industrialize the South and that he was committed to the improvement of agriculture and fairness in racial matters, in fact he spent most of his efforts on behalf of Atlanta. His major interest was in making a difference for that city, leaving the rest of the South to enjoy whatever Atlanta could not garner for itself.