Harriet Fagerholm

Kirja käsittelee luovuuden eheyttävää voimaa, häpeän kohtaamista ja ohittamista, sekä sitä, miten voi löytää oman ilmaisutapansa. Kirjoittaja kertoo omakohtaisesta voimaantumisesta ja parantumisesta luovuuden avulla. Kirja on käytännön opas ja samalla toivon ja inspiraation lähde.

Denna bok berättar om en personlig resa till läkande och egenmakt, genom att lyssna till den inre sanningen och hjärtats vishet och om kreativitetens läkande kraft och modet att möta sin skam.

This book is a personal guide to healing and empowering yourself by listening to your inner truth and the wisdom of the heart and the healing power of creativity and facing shame.

This book is about collaboration in internal branding as researched in the Multi-Client Project, a learning community of managers from four large Finnish companies, learning process facilitators and students from Haaga-Helia, and experts in leadership and branding. The main research question is: How can collaborative learning (PBL) support internal branding? In addition, I wanted to find out: What conditions affect internal branding? What phases are there in internal branding and what kind of knowledge creation is needed in each phase? The aim of this research is to create a learning model through which the corporate brand is internalized and created in the organization. The learning model aims at actively engaging the employees in branding. The aim for the organization is to increase commitment from employees, customers and other stakeholders to the brand. The findings demonstrate that collaborative branding opens up a new perspective on branding. The forces affecting change in the network society indicate the need for adopting this new perspective on branding. This research provides a practical model for successful collaborative branding in organizations. The research increased the understanding of the complexity of branding by applying action research to studying related concepts such as corporate strategy, knowledge creation and leadership.