In this paradigm for the economy, three leading business visionaries explain how the world is on the verge of a new industrial revolution, one that promises to transform our fundamental notions about commerce and its role in shaping our future.. "Over the past decade many farsighted companies have begun to discover remarkable opportunities for saving both money and resources through the ingenious application of novel technologies and business practices.. "In the book, these durable, practical, and stunningly profitable principles are synthesized for the first time into the foundations for a system called natural capitalism.. "Drawing upon sound economic logic, intelligent technologies, and the best of contemporary design, Natural Capitalism presents a business strategy that is both profitable and necessary. The companies that practice it will not only take a leading position in addressing some of our most profound economic and social problems, but will gain a decisive competitive advantage through the worthy employment of resources, money, and people.