Ilan Eshkoli

This book does for retailing what Goldratt’s international bestseller The Goal did for manufacturing. A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family’s retail business, to make a few small changes in the way things are done. A solution that propels the family’s regional chain of stores into a very profitable, rapidly growing, international enterprise. If there is a hint of Jonah, from The Goal, reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, "if you do not deal directly with the core problem, don’t expect significant improvement." Eli Goldratt’s Theory of Constraints is woven throughout this book but answers are not handed to you. The reader and the characters in the book work through the process together to discover solutions. Dr Goldratt deals with core problems inherent in the retail industry: The inability to forecast future demand accurately enough A very long supply time (often much longer than anyone thinks it is) Retailers purchasing too few of some items and too many of others The way today’s approach to logistics is forcing the inventory that is in the supply chain to be unavailable where and when it is neededThe elegant but simple solutions give the reader that sensation that followers love about Goldratt: "Ah-ha! Now I get it!" And that’s when Goldratt says: "Isn’t It Obvious?"

This book does for retailing what Goldratt’s international bestseller The Goal did for manufacturing. A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family’s retail business, to make a few small changes in the way things are done. A solution that propels the family’s regional chain of stores into a very profitable, rapidly growing, international enterprise. If there is a hint of Jonah, from The Goal, reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, "if you do not deal directly with the core problem, don’t expect significant improvement." Eli Goldratt’s Theory of Constraints is woven throughout this book but answers are not handed to you. The reader and the characters in the book work through the process together to discover solutions. Dr Goldratt deals with core problems inherent in the retail industry: The inability to forecast future demand accurately enough A very long supply time (often much longer than anyone thinks it is) Retailers purchasing too few of some items and too many of others The way today’s approach to logistics is forcing the inventory that is in the supply chain to be unavailable where and when it is neededThe elegant but simple solutions give the reader that sensation that followers love about Goldratt: "Ah-ha! Now I get it!" And that’s when Goldratt says: "Isn’t It Obvious?"

Vain Taivas On Rajana (2013) (engl. Isn't It Obvious, 2009) jäi kirjoittajansa, TOC - Theroy Of Constraint kapeikkoajattelun kehittäjän, aikakautemme yhden suurimman liike-elämän gurun, Eliyahu Goldratt'in (1943 - 2011) viimeiseksi kirjaksi. Tämä viihdyttävä romaani esittelee toimivan ja perinteistä ajattelua kyseenalaistavan ratkaisun logistiikkaan ja toimitusketjujen hallintaan. Sovellus tarjoaa yksinkertaisen ratkaisun tuotteiden parempaan saatavuuteen ja paremman toimituskyvyn takaamiseen joissain tapauksissa jopa puolet pienemmillä varastoilla. Ratkaisussa hyödynnetään ns. kapeikkoajattelua (TOC -Theory Of Constraints). Vaikka kirja esittelee logistisen imuohjausmallin vähittäiskauppaympäristössä, on malli sovellettavissa muihinkin varastojen hallintaa edellyttäviin ympäristöihin, kuten tukkukauppaan ja teollisuuteen. Mallin avulla on saavutettavissa merkittäviä hyötyjä hyvin nopeasti - jopa muutamissa viikoissa. Tämä nopealukuinen, viihdyttävä ja monitahoinen teos käsittelee myös muita muutoshallinnan ja johtamisen kannalta tärkeitä teemoja.